Yet another year is about to end and yet again some top personalities from the Indian cricket fraternity continue their dominance in acquiring robust endorsement deals. Brands continue to relate and bestow their trust upon Indian cricketers to reach out to their target audience. The celebrated sport of cricket and its commemorated cricketers will continue to bag endorsement deals in impressive numbers. Let’s have a look at the Indian cricket personalities, who have enhanced their brand endorsement portfolio with some lucrative deals.
1. Sourav Ganguly
Sourav Ganguly, the former Indian skipper and the President of the Board of Control for Cricket in India (BCCI), has topped the list as Dada remained a brand favourite in 2022. Throughout the year, Ganguly was on the radar of some of the prominent traditional and new-age brands. In this ongoing year, the former Indian top-order batter signed the dotted lines with Joyville Shapoorji Housing, Vicco, Llyod, Classplus, DreamSetGo, Lux Cozi, Bandhan Bank, and actyv.ai. Ganguly was denied a second term as BCCI chief but brands didn’t deny partnering with the Prince of Calcutta.
2. Mahendra Singh Dhoni
One of the most favourite and trusted cricketers among Indian brands, Mahendra Singh Dhoni has captured the second position. The mogul of Indian cricket has enjoyed a scintillating outing on the endorsement pitch due to which he makes it to the list of 2022 just like 2021. Throughout the year, MSD has been signed as a brand ambassador by Garuda Aerospace, Fire-Boltt, Navi, G Square Housing, WinZO, Turtlemint, and MYK LATICRETE.
3. Virat Kohli
One of the greatest cricketers of all time, Virat Kohli, who has shifted the paradigm of sports marketing and sports endorsements in the modern era has acquired the third spot. The ICC ODI Cricketer of the Decade had a bumpy outing on the cricket field in 2022 but he did quite well off the field. Kohli joined hands as a brand ambassador with Blue Tribe, Rage Coffee, toothsi, Avas Living, and Noise.