The social skill gaming platform, WinZO, has announced the signing of the former Indian captain, Mahendra Singh Dhoni as its new brand ambassador.
WinZo is a social gaming platform where you can play a variety of fun games, compete against other players, and win money. This platform is the largest vernacular gaming platform in India.
WinZO allows its users to earn money while playing 70+ games across various categories such as strategy, card games, board games, battle royale, and more. WinZo was established in 2016 and since then has paid more than 200 crore in rewards to its users.
The collaboration with the legendary player reaffirms the company’s rapid expansion and branding strategy to position itself as the most dependable household interactive entertainment brand.
This new association will include the Chennai Super Kings (CSK) captain to feature in WinZO’s upcoming multi-channel and multi-modal marketing and branding campaigns, which are currently in the works.
Speaking about his association with WinZO, Dhoni said, “Winning is always about mindset and attitude. I am thrilled to partner with the like-minded team at WinZO in their growth journey to disseminate this attitude of winning across the country. Being an avid gamer myself, I connect very closely with the vision of the company and am excited to be associated with the leaders of this rapidly growing trillion-dollar industry. Together with WinZO, we will strive to make this Indian brand become the global powerhouse of gaming and entertainment.”
Paavan Nanda, Co-Founder, WinZO said, “Mahendra Singh Dhoni is one of the names that unite India in a true sense. His relatable and inspiring story and humble personality make him a beloved and widely followed celebrity who personifies trust and success. He has won all there is to be in the world of cricket as India’s captain. We at WinZO are thrilled to have the ‘win-machine’ onboard. Partnership with Mr Mahendra Singh Dhoni who has proved himself to be a game-changer, a composed leader, and a winner surely resonates with the aspirations of the Indian youth and WinZO’s users. Together we aspire to take social gaming to the masses of this country cutting across age and gender.”
Recently, WinZO has also signed the YouTuber and comedian, Bhuvan Bam as its brand ambassador.