The housing brand of the Shapoorji Pallonji Group, Joyville Shapoorji Housing has roped in the former Indian captain, Sourav Ganguly as brand ambassador.
In this agreement, Ganguly will lead all the brand campaigns of the company and will portray Joyville Shapoorji’s core ideas to the buyers. The president of the Board of Control for Cricket in India (BCCI) will soon be featured in the campaign launched by the brand that will contain a comprehensive marketing approach.
Joyville is a USD 200 million platform that was established by Shapoorji Pallonji, ADB, IFC and ACTIS. The organization has so far launched six housing projects in four major cities.
Speaking on the agreement, Ganguly said, “It is my pleasure and honour to be associated with Shapoorji Pallonji Group and be the face of brand Joyville. It is a historic association for me because Shapoorji Pallonji has a legacy of excellence. Their 156-year-old business speaks volumes of the legacy, quality, and class of the brand. The brand has its presence in India and overseas creating iconic landmarks. I am proud to be associated as a brand ambassador of Joyville Shapoorji Housing. This association is special to me, and I hope it will enable Joyville to scale new heights.”
Commenting on the collaboration, Sriram Mahadevan (MD, Joyville Shapoorji Housing) said, “We are delighted to appoint Sourav Ganguly as our brand ambassador. He is our first choice because of his dynamic personality, leadership qualities and reliability. We are confident that with this association, we will be able to reach out to our target audience, more meaningfully.”