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Sports Business

Viacom18 claims media rights for Premier Handball League’s debut season

Gauresh Mahadik - 0
The Indian media broadcasting firm, Viacom18 has acquired media rights for the Premier Handball League's (PHL) debut season.
Football

Castore strikes an association in the Netherlands with Feyenoord

Rahul Nambiar - 0
The UK sportswear brand Castore has signed a six-year deal with Feyenoord Rotterdam and becomes the club's official retail and kit partner.

BCCI requests bids for title sponsorship of Women’s Premier League

Khelo India Youth Games announces partnership with Sports For All

Karachi Kings secure multiple sponsorship deals

Puma ropes in Harmanpreet Kaur as its latest brand ambassador

India vs New Zealand 2nd T20I: Suryakumar Yadav steers India back in the series, down to final T20I

Peshawar Zalmi extend alliance with Red Bull

SA20 Sponsors Watch: Pretoria Capitals

Saran bags FIFA Club World Cup media rights in 16 nations

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Cricket

BCCI requests bids for title sponsorship of Women’s Premier League

Rahul Nambiar -
The BCCI has invited bids to acquire the title sponsorship rights for the Women’s Premier League (WPL) for the 2023-2027 cycle.

Karachi Kings secure multiple sponsorship deals

India vs New Zealand 2nd T20I: Suryakumar Yadav steers India back in the series, down to final T20I

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Football

Castore strikes an association in the Netherlands with Feyenoord

Rahul Nambiar -
The UK sportswear brand Castore has signed a six-year deal with Feyenoord Rotterdam and becomes the club's official retail and kit partner.

Saran bags FIFA Club World Cup media rights in 16 nations

IMG prolongs tie-up with Channel 4

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Sponsorships

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SportsMint Insights

Exclusive: It is our first entry into sports sponsorship, so we are learning daily from it – Gian Visser, Afrihost

Akshay Sonawane -
Afrihost, the widely-known South African internet service provider, had formed a connection with the SA20 team, Paarl Royals.

Exclusive: It’s the dream of any sports company to be involved with the IPL – Sangeet Shirodkar, Co-Founder and CEO of 27th Sports

Akshay Sonawane -
27th Sports has had a wonderful year as it managed to acquire commercial mandates for some of the exciting sports competitions.

Individual heroes do help gravitate the masses towards a sport, we’re hopeful of the same for volleyball – Kolkata Thunderbolts Management

Akshay Sonawane -
The PVL champions, Kolkata Thunderbolts have been undertaking some prodigious initiatives for the upliftment of volleyball in Bengal.

Exclusive: No other better team to associate with than our own home team FC Goa – Mansoor Ali R. Muzawar, GWave

Akshay Sonawane -
GWave, the renowned broadband network from Goa, has inked a partnership extension with the Indian Super League (ISL) team, FC Goa.

Exclusive: We intend to promote different sports by providing apparel to the niche market – Jugal Patel, Omtex Sports

Akshay Sonawane -
The Indian sportswear company, Omtex Sports, has penned down new sponsorship deals with Bengal Warriors and Telugu Titans.
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