Mercedes F1 team renews sponsorship association with Petronas

The Formula 1 team, Mercedes have announced a new multi-year sponsorship extension with the Malaysian fuel firm, Petronas.

ICC unveils ITT for media rights in USA, Australia, Caribbean and Canada

ICC has unveiled an Invitation To Tender (ITT) for media rights for the USA, Australia, Caribbean and Canada markets.

Newcastle United land partnership deal with Parimatch

The Premier League club, Newcastle United have signed a new partnership deal with a sports betting firm, Parimatch.

Exclusive: Outdoor advertising helps in the recall of the brand canvas – Saikrishna Gajavelly, Founder and Chairman at Mera Hoardings

Mera Hoardings, signed a fruitful association with the T20 competition, Legends League Cricket 2022, earlier this month.

The elite sports broadcasting portfolio of Disney Star

Disney Star, which has been a stop destination for sports continues to strengthen its presence in the sports broadcasting industry.

Regional partnerships witness a spike as sports teams aim to explore new territories

A brand sponsoring a team where the team receives services while the brand receives exposure in the deal is an age-old traditional process.

Cricket moves to the west

The veterans have also realised that America has the potential of becoming one of the biggest global commercial markets for cricket.

NBA’s pursuit of India

NBA has already marched towards making its presence felt in India, which is the leading sports industry in Asia.

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