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IPL 2024 MI vs LSG: Pooran powers LSG to victory over MI

The 67th match of the IPL 2024, played at the Wankhede Stadium in Mumbai, saw LSG emerge victorious by 18 runs against MI.

German Football Association extends partnership with Volkswagen until 2028

The German Football Association (DFB) and Volkswagen (VW) have reaffirmed their longstanding partnership with a new four-year extension.

Conor McGregor acquires stake in Bare Knuckle Fighting Championship

Conor McGregor has revealed that he would co-own the combat sports promotion Bare Knuckle Fighting Championship (BKFC).

EXCLUSIVE: The year-on-year growth in fan base, viewership, and popularity strongly incentivises brands to invest in Indian sports properties – Sudhanshu Pokhriyal, CEO of...

Hindware strengthened its presence in the Indian sports marketing ecosystem ahead of the IPL 2024 by renewing pacts with RCB and PBKS.

EXCLUSIVE: We intend to establish something that resonates in the Indian market – Nick Cummins, CEO of Cricket Victoria

Earlier this month, KheloMore Sports unveiled the Melbourne Cricket Academy in partnership with Cricket Victoria. 

EXCLUSIVE: Partnerships like these are important from a myriad of aspects – Arvind Joshi, VP and Head of Marketing, Greenpanel Industries Ltd

SportsMint Media spoke with Mr Arvind Joshi, VP and Head of Marketing, Greenpanel to know more about Greenpanel's pacts with DC teams.

EXCLUSIVE: Gulf Oil’s partnership transcends individual players and extends to the team as a whole – Amit Gheji, Head of Marketing, Gulf Oil Lubricants...

The ecosystem of the Indian Premier League (IPL) has historically witnessed long-term partnerships between franchises and brands.

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