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The Hundred: Trent Rockets secure dual sponsorship boost with Vitality and Prezzo Italian

Trent Rockets have unveiled Vitality as the franchise's new front-of-shirt sponsor while also welcoming Prezzo Italian as its sleeve partner.
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EXCLUSIVE: Advertisers are looking beyond reach for FIFA World Cup 2026, prioritising audience engagement — Mr Bavesh Janavlekar, Chief Business Officer, Unite8 Sports, Zee...

With an ambitious eight-year deal with FIFA, ZEE is counting heavily on football as a long-term development engine for its sports division.

EXCLUSIVE: The AFA partnership reflects Nexo’s commitment to Argentina’s future — Federico Ogue, CEO, Nexo Argentina

Nexo's partnership with the AFA and its acquisition of Buenbit underscore its ambitions to strengthen its foothold in Argentina.

EXCLUSIVE: Our objective is to take rugby to different parts of the country and expose new audiences to the sport — Mr Sujoy Ganguly,...

Rugby Premier League (RPL) is gearing up for its second season, building on a debut campaign that attracted significant corporate interest and helped introduce the sport to a wider Indian audience.

EXCLUSIVE: TPL gives Kia an opportunity to connect deeply with India’s evolving Tennis ecosystem — Mr Atul Sood, Senior Vice President – Sales & Marketing,...

Kia India has now strengthened its presence in Indian sports through a title partnership with the Tennis Premier League (TPL).

EXCLUSIVE: By associating with the T20 Mumbai League, brands get an opportunity to connect with cricket fans while supporting the development of future Indian...

T20 Mumbai League has emerged as India's top domestic T20 tournaments, serving as a bridge between grassroots cricket and professional stage.

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