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Generali expands tennis portfolio with Davis Cup presenting partnership
Generali has become the presenting partner of the Davis Cup in an agreement that will see the competition renamed “Davis Cup by Generali.”
Hero VIDA to power India-New Zealand series as title sponsor
The electric scooter company, Hero VIDA has been named the title sponsor for India’s upcoming tour of New Zealand.
Generali expands tennis portfolio with Davis Cup presenting partnership
Generali has become the presenting partner of the Davis Cup in an agreement that will see the competition renamed “Davis Cup by Generali.”
Hero VIDA to power India-New Zealand series as title sponsor
The electric scooter company, Hero VIDA has been named the title sponsor for India’s upcoming tour of New Zealand.
Super League Kerala deal marks SkillBox’s first move into sports
SkillBox has made its entry into the sports industry by partnering with Super League Kerala as the exclusive ticketing partner for Season 3.
Beyond the valuation: How the IPL became global sport’s next investment asset
For much of its 18-year history, the IPL has been measured by television ratings, sponsorship deals and player auctions.
EXCLUSIVE: Sponsors follow crowds, not the other way around — Mr Saumil Majmudar, Founder and CEO of Sportz Village
Grassroots are no longer only about participation; they are now emerging as a viable commercial prospect, owing to tech, infra and more.
EXCLUSIVE: Advertisers are looking beyond reach for FIFA World Cup 2026, prioritising audience engagement — Mr Bavesh Janavlekar, Chief Business Officer, Unite8 Sports, Zee...
With an ambitious eight-year deal with FIFA, ZEE is counting heavily on football as a long-term development engine for its sports division.
EXCLUSIVE: The AFA partnership reflects Nexo’s commitment to Argentina’s future — Federico Ogue, CEO, Nexo Argentina
Nexo's partnership with the AFA and its acquisition of Buenbit underscore its ambitions to strengthen its foothold in Argentina.
EXCLUSIVE: Our objective is to take rugby to different parts of the country and expose new audiences to the sport — Mr Sujoy Ganguly,...
Rugby Premier League (RPL) is gearing up for its second season, building on a debut campaign that attracted significant corporate interest and helped introduce the sport to a wider Indian audience.
