The consumer durables brand of electrical goods major Havells India, Lloyd has signed the former Indian skipper and current Board of Control for Cricket in India (BCCI) President, Sourav Ganguly as its brand ambassador for the Eastern Indian markets.
As per the association, the former Indian attacking batsman will represent Lloyd range of consumer durables through advertising, promotion and marketing.
Havells India mentioned in a regulatory filing that the collaboration with Ganguly will help Lloyd attain its next level of growth in the Eastern Indian markets.
Speaking on this association, Havells India Ltd Chairman & Managing Director Anil Rai Gupta said, “The brand sees Sourav Ganguly as an inspiration that portrays a rare blend of talent, class, intelligence, and popularity that complements Lloyd’s legacy and brand ethos.”
”We are confident that this association will enable us to explore new avenues for our continued growth and success and further strengthen our positioning in the consumer durables segment,” Gupta concluded.
Commenting on the partnership with the brand, Ganguly said, “Lloyd has established itself as one of the most reliable consumer durable brands in India with its constant focus on innovations, superior technology and after-sales customer support.”