Navi, the financial services entity backed by Sachin Bansal, onboarded the former Indian skipper, Mahendra Singh Dhoni, as its brand ambassador.
A statement released by the company said, “The association with the former Team India captain strengthens the brand’s trustworthiness as it works to fulfill customer goals by providing simple, affordable, and easily accessible financial services across India.”
The first ad film entailing MSD was launched by Navi during the second semi-final of the ICC Men’s T20 World Cup 2022 between India and England on Hotstar. With this campaign, the company looks forward to promoting its convenient financial services by moving on from orthodox methods. The ad campaign can be viewed on digital platforms like Instagram, Facebook and YouTube for now before advancing to out-of-home (OOH) and print advertising.
Speaking on this development, MSD said, “Today’s India is intelligent, aspirational, and always working toward its goal. It is crucial for billions of Indians to achieve and surpass their life goals, which is why Navi and I have teamed up to make this vision a reality. Navi’s mission is to make financial services easily accessible whenever needed. I am very excited about this new journey with Navi”
Commenting on the partnership, Sachin Bansal, Co-Founder, Navi Group said, “We are thrilled to introduce MS Dhoni as our brand ambassador and the newest member of the Navi family. He personifies trust, ambition, and dedication – qualities that resonate powerfully with Navi and all we stand for, making him the ideal brand ambassador. Associating with him, in my opinion, would greatly enhance the value of our brand and forward our mission to provide every Indian with simple, affordable, and reliable financial services.”
Prior to this collaboration, the Chennai Super Kings (CSK) captain also joined Fire-Boltt as a brand ambassador.