A smile makeover and wellness brand, toothsi, has signed the Indian cricketer, Virat Kohli and his wife, the Bollywood actor Anushka Sharma, as brand ambassadors. This was reached in order to encourage and advertise the use of new-age teeth straightening clear aligners.
The celebrity couple will collaborate with the brand to establish a connection with users in all core markets.
The company provides a modern, technologically advanced approach in the form of clear aligners that are modest and can be worn at home to straighten teeth in six to eight months. Customers can also use the brand’s app to schedule a scan, receive updates, and track treatment progress.
“In a country where teeth misalignment and smile issues are not taken too seriously, toothsi has taken on itself to spotlight these issues. Anushka and Virat have always been strong advocates of health and confidence which resonates with toothsi’s mission,” the company said.
Dr Arpi Mehta Shah, Co-Founder and Chief Executive Officer (CEO), toothsi, commented, “The talented duo Virat and Anushka personify youth and confidence with which our target audience can easily identify. Daring and fiercely talented Anushka and Virat, with their gorgeous smiles and bold, spirited personality are the perfect fit for our brand. We believe together, we can take the brand to the next level and create awareness about new-age teeth straightening solutions.”
Anushka Sharma said, “We teamed up with toothsi as it offers a simple yet accessible solution for people who are looking to transform their smiles.”
Virat Kohli added, “To me, trust and reliability are crucial for success not only in the game of cricket but in all aspects of my life. toothsi too has proven to be a dependable brand for people looking for smile makeovers and we are delighted to join the brand and partner with them in their wonderful mission to enable affordable smile makeovers for everyone.”
In addition to the appointment of Anushka and Virat as brand ambassadors, the corporation revealed the merger of the toothsi and skinnsi brands to form makeO.
makeO will concentrate on giving customers advanced technologies and science-backed dental and skin care remedies, catering to an increasing number of individuals with disposable incomes and an understanding of self-care and physical aesthetics.