The energy solutions brand, Amaze with star cricketer, Virat Kohli, has unveiled a new campaign, #HameshaReadyToPerform, in Lucknow, India. This campaign aims to showcase the entity’s range of inverters, batteries, and solar products.
As per the initiative, Amaze released its first brand thematic and product film. The film seeks to inspire consumers to push their limits, overcome challenges, and relentlessly pursue excellence.
The 35-year-old, known for his unwavering dedication and consistent performance on the cricket field, embodies the spirit of #HameshaReadyToPerform.
The film features Kohli relentlessly pushing his boundaries to achieve peak performance in every aspect of his game. This translates to faster scoring and increased endurance on the field.
The campaign reflects Amaze’s commitment to innovation and quality in delivering reliable energy solutions. Its goal is to empower the dreams and aspirations of a rising India with uninterrupted power.
To further engage consumers, through various digital and social media platforms, the company will encourage customers to share their own stories of #HameshaReadyToPerform.
Speaking on the occasion, Preeti Bajaj, CEO and MD, Amaze, said, “Amaze has established itself as a trustworthy brand in India by providing high-quality and energy-efficient energy solutions. The retail and energy sectors are currently experiencing a new wave of growth in the new emerging Bharat, due to rising urbanisation and an increase in the purchasing power of consumers. With a strategic focus on innovation, and expansion, along with a solar approach, Amaze is poised to make a significant impact on the energy landscape in India, and our target is to triple our growth and customer touchpoints in the next 3 years. We intend to continue powering the dreams and aspirations of emerging India with an uninterrupted and independent power supply.”
Neelima Burra, Chief Strategy, Transformation and Marketing Officer, added, “The Hamesha #ReadyToPerform campaign exemplifies Amaze’s commitment to empowering consumers to excel in every aspect of their lives. The film is based on consumer insight inspiring middle India to break boundaries and chase dreams without the hassle of power cuts. We believe middle India is rising because they don’t want to be seen left behind in a rapidly changing world and they prepare themselves for everyday challenges relentlessly.”
Anusha Shetty, Chairperson and Group CEO, Grey Group India, said, “Thanks to digital democratisation, a new wave of Indians are shaping the country. Indians who think no dream is unrealistic. Indians who think it’s not where you come from but where you’re headed those counts. Amaze believes in fueling their aspirations with uninterrupted power.”
Amaze, a subsidiary of Luminous Power Technologies, is a leading brand offering a comprehensive range of cutting-edge power solutions. It is recognized as one of the fastest-growing inverter battery brands in India. Its product range, designed to withstand frequent and extended power cuts, reflects the brand’s commitment to innovation, dedication, and a focus on improving comfort, efficiency, and productivity.
Adding to his impressive portfolio, Kohli recently signed on as the brand ambassador of Asian Paints‘ upcoming Neo Bharat Latex Paint and appeared in a campaign for Blue Star and Philips.
On the field, the Virat-featured Royal Challengers Bengaluru (RCB) team is going through a rough patch, winning a solitary fixture out of four. The latest defeat came yesterday against Lucknow Super Giants (LSG) and the unit will next take on Rajasthan Royals (RR) on April 6 at the Sawai Mansingh Stadium in Jaipur.