The Indian company, Vicco has appointed the Board of Control for Cricket in India (BCCI) President, Sourav Ganguly as its brand ambassador.
In the agreement, Vicco will run campaigns featuring the former Indian skipper on TV, print and digital mediums. The brand aims to reignite nostalgia among the audience as many of them grew up watching Ganguly smash the bowlers along with Vicco’s ad on the same screen.
Commenting on the association, Shrirang S Tembhekar, Head of Marketing at Vicco Laboratories in a statement said, “Sourav Ganguly is undoubtedly an iconic face in Indian sport. He has a large fan base. We feel that his persona gels with the brand’s philosophy naturally – strong and trusted. It will help leverage our brand. And for the categories which we are looking for, he is a perfect fit.”
Commenting on the association, Ganguly said, “This new journey with Vicco is similar to a fan moment. I have hummed their jingles and so have millions of Indians. I’ve basically grown up with the brand and it only feels natural to have joined hands with India’s trusted and loved brand through the decades.”
The Vicco Group was founded in 1952 by the late Shri K.V.Pendharkar and is one of the leading companies in the country.
In the previous month, the 49-year-old was also appointed as the brand ambassador of Joyville Shapoorji Housing.