Exclusive: The Indian demographic is key to Umbro’s growth in the region – Head of Brand at Umbro Middle East, Tom Fonti Grzelak
Exclusive: It is our first entry into sports sponsorship, so we are learning daily from it – Gian Visser, Afrihost
Exclusive: It’s the dream of any sports company to be involved with the IPL – Sangeet Shirodkar, Co-Founder and CEO of 27th Sports
Individual heroes do help gravitate the masses towards a sport, we’re hopeful of the same for volleyball – Kolkata Thunderbolts Management
Exclusive: No other better team to associate with than our own home team FC Goa – Mansoor Ali R. Muzawar, GWave
Exclusive: We intend to promote different sports by providing apparel to the niche market – Jugal Patel, Omtex Sports
Exclusive: Outdoor advertising helps in the recall of the brand canvas – Saikrishna Gajavelly, Founder and Chairman at Mera Hoardings
Exclusive: We chose a new team because there were similarities in terms of inception and brand identity – Alekhya Chakrabarty, Sunstone Eduversity
Exclusive: With the IPL debut, RapiPay aims to connect with millions of cricket fans – Vineet Chugh, RapiPay
Exclusive: Mumbai Indians was our natural choice – Ankit Shah, Strata
Karachi Kings name Pepsi as official beverage partner for yet another season
Calicut Heroes name Sanju Samson as new brand ambassador
India vs New Zealand 3rd T20I: Shubman Gill’s fearless ton provides India series win
Washington Capitals announce Hyundai as automotive partner
UFC, PRIME sign multi-year global marketing partnership