The reliable Indian payment platform for SMBs and enterprises, actyv.ai, has onboarded the former Indian skipper, Sourav Ganguly, as its brand ambassador.
After the iconic Sunil Gavaskar, Ganguly has become the second cricketer to become a brand ambassador of actyv.ai. The entity along with Gavaskar has been running campaigns worldwide on OTT mediums, which are providing coverage of the ongoing ICC Men’s T20 World Cup 2022. The campaigns with the former president of the Board of Control for Cricket in India (BCCI) are likely to be seen in March 2023.
Raghu Subramanian, Founder and Global Chief Executive Officer of actyv.ai, said, “Dada personifies inspirational leadership and an unflinching commitment to win. We are inspired to imbibe these attributes as we grow actyv.ai to be a built-to-last company, recognised for its leadership, commitment and dependability.
Commenting on the association, Ganguly said, “I am extremely happy to be part of actyv.ai. For me, every partnership means a way forward and I hope my association will take the brand a long way ahead and for years to come. I’ll try my best to contribute to the growth of actyv.ai in every way possible.”
The Prince of Kolkata has been one of the most sought-after personalities in the past three-four months. Apart from this brand-new collaboration, Ganguly has also been named brand ambassador by Bandhan Bank, Lux Cozi, DreamSetGo, and Classplus.