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Fire-Boltt announces MS Dhoni as new brand ambassador

MS Dhoni will be the face of Fire-Boltt, who will be seen in the company's multiple endorsements, marketing and advertising initiatives.

Fire-Boltt, the Indian wearable brand, has announced the former Indian skipper, Mahendra Singh Dhoni, as its brand ambassador.

With this development, MS Dhoni will be the face of Fire-Boltt, who will be seen in the company’s multiple endorsements, marketing and advertising initiatives. Fire-Boltt has acquired a market share of 28% in the Indian smartwatch market. With the World Cup-winning captain being one of the most reliable and trusted sportspersons in the country, Fire-Boltt will leverage MSD’s massive fan following across the country to continue its immaculate run in the Indian market.

Speaking on this association, Mahendra Singh Dhoni, said, “Fitness plays an important role in my life. Being an athlete, consistency is important. Fire-Boltt’s range of smartwatches assists people in performing the right amount of workout regimes. I’m glad to be associated with a brand that has a global appeal.”

Commenting on adding MSD as Fire-Boltt’s brand ambassador, Arnav Kishore, Founder & CEO at Fire-Boltt said, “We are extremely passionate about the addition of MS Dhoni to our group of inspiring ambassadors, he is a natural fit for the brand. The impeccable personality of MS Dhoni and his continuous fame marries well with our vision to carve a niche for ourselves in the fit-tech space. MS Dhoni is one of the most respected cricketers in the world of cricket and he remains to be an idol for aspiring cricketers across the globe. The association with this iconic wicketkeeper, captain, batsman, or one may say a living legend, reflects our unwavering commitment to offering people the best solution to their smartwatch woes.”

Aayushi Kishore, Co-Founder, Fire-Boltt, added, “The ethos of Fire-Boltt to foster a wholistic experience for each & every customer has been deeply imbibed in all the initiatives that we undertake here and MS Dhoni embodies Fire-Boltt’s fitness heritage seamlessly. From the factory level to the top management, true & cohesive efforts are reflected in all of our products, communication, branding and our customer relations. With this association, we wish to accentuate our capabilities and become a household name just like Mahendra Singh Dhoni.”

Individuals across the country can easily lay their hands on Fire-Boltt’s products as the company has a stronghold in online retail stores, including Amazon, Flipkart, Myntra, Tata CLiQ, Nykaa, and Paytm. The company’s offline presence is equally robust with the products available in more than 750 cities through the likes of Reliance, Vijay Sales and Croma. The brand also has its own e-commerce website and the company looks forward to enhancing its overall sales in the future.

On the other end, in the previous month, Dhoni introduced Garuda Aerospace’s quadcopter consumer camera drone called ‘Droni.’

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