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Regional partnerships witness a spike as sports teams aim to explore new territories

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Cricket moves to the west

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NBA’s pursuit of India

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A deeper dive into UFC 275 Main Event

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Exclusive: We chose a new team because there were similarities in terms of inception and brand identity – Alekhya Chakrabarty, Sunstone Eduversity

Gauresh Mahadik -

Exclusive: With the IPL debut, RapiPay aims to connect with millions of cricket fans – Vineet Chugh, RapiPay

Gauresh Mahadik -

Exclusive: Mumbai Indians was our natural choice – Ankit Shah, Strata

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IPL 2022: TV Ratings drop by 33% in opening week of season

Veer Ritesh Soni -

IPL 2022: Ahmedabad are Titans, Lucknow are Super Giants

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Betting surrogates to dominate cricket broadcast sponsorships

Gauresh Mahadik -

Fintech to be one of the leading ad categories in IPL 2022

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Top five Indian athletes that signed plethora of brand deals in 2021

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Top five booming organisations of 2021 in sports business arena

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Sportradar, Stats Perform sign numerous deals as importance of sports data continue to rise

Gauresh Mahadik -

Biennial World Cup could cost UEFA a fortune

Gauresh Mahadik -

Viacom18’s aggressive hirings, acquiring media rights hint at the launch of sports channel shortly

Soumik Thakur -
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