The homegrown plant-based meat brand, Blue Tribe has got on board the former Indian skipper, Virat Kohli and Anushka Sharma as brand ambassadors. The celebrity couple is also an investor in the brand.
The start-up rolled out a video featuring Kohli and Anushka, the duo mentioned their reasons for excluding meat from their diet. The couple stated two reasons for the same, first being ‘animal lover’ and second the impact of meat consumption on the planet. The duo further went on to mention their association with the brand.
Speaking on this initiative, Anushka Sharma said, “Virat and I have always been animal lovers. It’s been years since we decided to adopt a meat-free lifestyle. The collaboration with Blue Tribe is a step to tell people how they can be more conscious and leave less impact on the planet by switching to a plant-based diet. We hope that more people would like to understand the need for it and thus, help the planet and the life in it.”
Kohli said, “At the end of the day, I’m a foodie too. I want to enjoy the kind of food I love without leaving a huge carbon footprint. I know a lot of people feel the same way. This is why I believe, if we can have a lower dependence on meat, without short changing our taste buds, there is potential for a planet-changing impact. This is where Blue Tribe is proving to be a gamechanger, striking a perfect balance between food that’s really tasty AND good for the planet.”
The co-founder of Blue Tribe, Sandeep Singh, said, “The real problem our environment faces today is that everyone thinks its protection is someone else’s problem! Nonetheless, our products aim at non-vegetarian eaters who want to switch to healthier, environment-friendly products without compromising the taste of their favorite dishes. Our food experts and scientists have been successful in identifying what gives meat its unique taste and texture, and so our products will taste, look, feel and cook exactly like meat.”
On the field, Kohli will be seen next in action on Wednesday, February 9 against West Indies in the second ODI of the three-match bilateral series.