Asian Paints, India’s leading paint and decor company, has revealed a new campaign ‘Har Ghar Khelega, Har Ghar Khilega’ featuring the Indian cricketer, Virat Kohli.
The primary goal of the campaign is to introduce its new product, NeoBharat Latex Paint.
The advertisement for NeoBharat Latex Paint begins with Kohli as the guest of honour at a local gully cricket competition, where he engages with the young players. After watching the winning shot, Virat hands over the trophy to the triumphant player, who runs home to celebrate with his family. Virat also visits the house of this young boy, where local photographers and media have gathered for a photo of the player and the legendary cricketer. Someone observes the fading walls and damaged paint in the house, causing them to opt to grab a picture of the same.
At this point, Asian Paints’ NeoBharat Latex Paint advertisement is well captured in the ad film. It continues to depict the makeover as the house is remodelled, giving the family great pride and happiness not just because Virat Kohli now resides there but also because he plays a touching part in the process.
Speaking on the new launch, Amit Syngle, MD & CEO, Asian Paints Ltd. said, “NeoBharat Latex Paint marks one of Asian Paints’ most significant launches to date. With this product, we are revolutionizing the industry by introducing a completely new category, making it more accessible to consumers across India. Packed with a variety of features and a diverse colour palette to cater to every preference, our new offering is designed to meet the specific needs of our customers. By penetrating the unorganized segment with a branded solution, we aim to expand the market and drive category growth as a market leader.”
Syngle added, “Offering both quality and great value for money, NeoBharat Latex Paint aims to uplift and inspire millions of Indians who aspire to improve theirs and their family’s lives. This ethos is reflected in our campaign, ‘Har Ghar Khelega, Har Ghar Khileha’, which shares the story of every Indian seeking to transform their lives. If we can contribute to the progress of the people of India even in a small way, we will be humbled.
“We’ll be taking our campaign message deeper as well. We are launching an initiative where we’ll be offering sponsorships to budding cricketers and help them achieve their dreams. This initiative will go live soon. We are excited to on-board cricket icon – Virat Kohli for this mega launch.”
Commenting on his association with Asian Paints, Virat Kohli stated, “I am truly excited and ecstatic to be associated with a brand known for its leadership, innovation and strong values. Asian Paints for me represents more than a brand and is like cricket; being a part of almost every Indian Home bringing joy and exhilaration to our lives.
“Aligning with this transformational journey, I am truly honoured to be partnering the launch of Asian Paints NeoBharat Latex Paint, propelling Asian Paints to being a strong part of a new and progressive India”