MYK LATICRETE ropes in MS Dhoni as national brand ambassador

MYK LATICRETE has also revealed an integrated marketing campaign throughout multiple mediums with MSD present in various initiatives and endorsements.

One of the well-known names in the tile and stone installation, MYK LATICRETE has appointed the former Indian skipper, Mahendra Singh Dhoni, as its national brand ambassador.

With this development, MYK LATICRETE has also revealed an integrated marketing campaign throughout multiple mediums with the Chennai Super Kings (CSK) captain present in various initiatives and endorsements. The 360-degree campaign contains a series of TV commercials, digital videos and print advertisements in various languages throughout the country. Associated Advertising conceptualized the TV commercial while the agreement with MS Dhoni was mediated by Midas Deals.

Speaking on this humongous development, Murali Yadama, Managing Director, MYK LATICRETE said, “It’s absolutely fantastic to have an internationally-recognised and esteemed sports person such as MS Dhoni as part of MYK LATICRETE family and we look forward to involving him in all our future engagements with the customers. His ability to connect us with people across nook-and-corner of the country will be critical in helping MYK LATICRETE to continue to share our vision with more people than ever before. For more than 20 years, the innovations from our world-class manufacturing facilities helped us become a choice of the most preferred brand for influencers in the construction industry and now we are on a mission to create the same in the consumer segment too, and Dhoni’s partnership is a first step in achieving our goals.”

Commenting on this association, the brand ambassador, MS Dhoni said “I am honored to be part of the MYK LATICRETE family and endorse its wide range of products. The company has a rich legacy in the construction and building material industry and they continue to set benchmarks in the industry with their innovative products made from cutting-edge technology. I’m proud to be endorsing their products and together we are confident of reaching many more customers.”

The Hyderabad-based entity, MYK LATICRETE, is a manufacturer of premium-quality tile and stone installation products. The company has its mark across the country with five manufacturing plants, 28 regional offices, a state-of-the-art R&D plus training centre and over 1000 employees providing a seamless service to clients. MYK LATICRETE’s product range consists of Tile adhesives, Tile Grouts, Stone Care products and waterproofing.

Dhoni has become one of the favourite sportspersons of brands, prior to this arrangement, MSD also became a brand ambassador of Navi, Fire-Boltt, and G Square Housing.

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