Noise, one of the renowned names in lifestyle tech brands, has appointed the former Indian skipper, Virat Kohli, as its new brand ambassador.
In this development, the legendary batter will also be featured in a campaign which will include all touchpoints.
Speaking on the development, Gaurav Khatri, Co-Founder of Noise said, “We are thrilled to welcome the Indian cricketing legend Virat Kohli as a Noisemaker. Our leadership in the smartwatch domain perfectly mirrors the journey Virat has undertaken to become a fan favourite the world over. With our continuous zeal to listen to the noise within, coupled with the need to deliver a power-packed performance, we are certain that his association with Virat will further bolster our connect with the young audience in India and overseas.”
Commenting on the association, Virat Kohli said, “I always believe in working with brands that I resonate with. Excited to join the passionate team of Noisemakers as I partner with Noise which is constantly creating new statements and has truly ushered in the era of smart wearables, putting India on the global map. Our partnership symbolizes our shared belief of listening to the noise within.”
Prior to this development, Kohli was also named the brand ambassador of Avas Living, toothsi, Rage Coffee, and Blue Tribe.
On the other end, after the conclusion of the ICC Men’s T20 World Cup 2022, the 34-year-old batter will be seen on the field for the first time on Sunday, December 4 against Bangladesh.