UFC, PRIME sign multi-year global marketing partnership
PGA TOUR appoints bet365 as official betting operator
NBA Africa team up with KFC Africa
MSC Cruises temporarily withdraws marketing activities with Chelsea FC
Formula 1 partners with Digital Catapult to explore 5G at motorsport events
Sportsradar extends partnership with Bundesliga to boost fan engagement
FC Barcelona renews contract with SK Lubricants
Argentine Football Association signs India On Track for digital content
Adidas signs multiyear global partnership extension with NBA
Premier League club Liverpool targets the Indian market
Dream Sports to team up with Government of India at Expo 2020 Dubai
JSW Paints offers to paint the homes of all Indian Olympians since 1947
Adidas initiates first Sports Tech Hub office in India
Pulisic signs a new long-term deal with Puma
Copter7 launches new campaign in partnership with MS Dhoni
Manchester City partners with Noon.com for Middle East Marketing
DP World Tour acquires multi-year partnership with Standard Chartered
Greenko Hyderabad E-Prix fetches two new sponsors
Karachi Kings name Pepsi as official beverage partner for yet another season
Calicut Heroes name Sanju Samson as new brand ambassador
India vs New Zealand 3rd T20I: Shubman Gill’s fearless ton provides India series win