Sports Business
news_image PCB signs Pepsi as Principal Partner of Pakistan national women’s cricket team
Rashi Bhattacharyya - January 23, 2021
news_image Naomi Osaka adds Workday to her growing endorsement portfolio
Rashi Bhattacharyya - January 22, 2021
news_image PCB signs multi-year international media-rights deals
Arjun Bhalla - January 22, 2021
news_image Australia vs India: Foxtel reveals record viewership for Border Gavaskar Trophy
Kiran Thakare - January 22, 2021
news_image MRF and CEAT set to fight it out to sign deal with Shubman Gill
Kiran Thakare - January 21, 2021
news_image La Liga record 15% growth in sponsorship revenue
Kiran Thakare - January 20, 2021
news_image NBA franchises see marginal dip in valuation during 2020/21 season
Arjun Bhalla - January 20, 2021
news_image Naomi Osaka bags endorsement deal with TAG Heuer
Rashi Bhattacharyya - January 20, 2021
news_image Rishabh Pant set to be managed by JSW Group
Kiran Thakare - January 20, 2021
news_image PL faces $116.8 million countersuit from Chinese streaming platform PP Sports
Rashi Bhattacharyya - January 19, 2021
news_image LeBron James ends deal with Coca-Cola to join PepsiCo
Rashi Bhattacharyya - January 19, 2021
news_image PCB signs broadcast deal with Sony Network
Kiran Thakare - January 19, 2021
news_image Sevilla FC signs partnership deal with FC Bengaluru United
Kiran Thakare - January 19, 2021
news_image Southampton FC inks five-year deal with Hummel
Arjun Bhalla - January 18, 2021
news_image Haier renews long-term partnership with Peshawar Zalmi
Arjun Bhalla - January 18, 2021
news_image Ralph Lauren ends sponsorship deal with Justin Thomas
Rashi Bhattacharyya - January 16, 2021
news_image Manchester City named as most innovative team in global sports
Rashi Bhattacharyya - January 16, 2021
news_image Jehan Daruvala signs one-year extension with Red Bull Racing
Rashi Bhattacharyya - January 15, 2021
news_image Mumbai Indians records highest brand value in IPL 2020
Rashi Bhattacharyya - January 15, 2021
news_image BCCI hands notice to Rajeev Shukla over ‘conflict of interest’ policy
Arjun Bhalla - January 15, 2021
news_image Amazon plans to bid for broadcast rights of Serie A
Rashi Bhattacharyya - January 15, 2021
news_image Jacques Kallis unhappy with CSA’s ‘no more white consultants’ policy
Arjun Bhalla - January 15, 2021
news_image Eros Now becomes the streaming and branding partner of Abu Dhabi T10 tournament
Rashi Bhattacharyya - January 14, 2021
news_image Liga MX appoints IMG as commercial agency for global sponsorships
Arjun Bhalla - January 14, 2021
news_image Sportradar becomes AFC’s Official Video and Data Distribution Partner
Rashi Bhattacharyya - January 14, 2021
news_image FIFA partners with Universal Music Group to launch podcast
Rashi Bhattacharyya - January 14, 2021
news_image England and Great Britain women’s hockey team signs sponsorship deal with Vitality
Kiran Thakare - January 14, 2021
news_image Rob Holding puts pen to paper on long term deal at Arsenal
Rashi Bhattacharyya - January 13, 2021
news_image City Football Group completes a deal to acquire Club Bolivar
Kiran Thakare - January 13, 2021
news_image ECB signs long term deal with LV=GI insurance firm
Arjun Bhalla - January 13, 2021
news_image Naomi Osaka signs lucrative endorsement deal with Louis Vuitton
Rashi Bhattacharyya - January 13, 2021
news_image Hendrick Motorsports and Chase Elliot sign sponsorship deal with Adrenaline Shoc
Sayan Dey - January 13, 2021
news_image La Liga floats tender for media rights in Indian subcontinent
Kiran Thakare - January 12, 2021
news_image BBL: Perth Scorchers extends contract of Mitchell Marsh until 2025
Arjun Bhalla - January 12, 2021
news_image Saracens Confirm StoneX as Main Sponsor
Sayan Dey - January 11, 2021
news_image PGA strips Trump-owned resort from hosting Championship in 2022
Arjun Bhalla - January 11, 2021
news_image Hyderabad FC signs associate sponsorship deal with Phab
Kiran Thakare - January 11, 2021
news_image New Japan Pro-League signs broadcasting deals with Eurosport India
Sayan Dey - January 11, 2021
news_image Editor’s Pick: The complications surrounding Lewis Hamilton’s contract with Mercedes
Rashi Bhattacharyya - January 10, 2021
news_image Peroni signs sponsorship deal with Australian Open 2021
Rashi Bhattacharyya - January 9, 2021
news_image BCCI terminates contract with event partner IMG
Rashi Bhattacharyya - January 9, 2021
news_image Aston Martin reveals Cognizant as the title sponsor for 2021 season
Rashi Bhattacharyya - January 9, 2021
news_image Shanghai starts construction of $898 million worth e-sports arena
Rashi Bhattacharyya - January 8, 2021
news_image FA faces rebate bills from broadcaster due to postponement of cup games
Kiran Thakare - January 8, 2021
news_image Australia vs India: Hosts dominate rain-affected first day of New Year’s test
Kiran Thakare - January 7, 2021
news_image IPL 2020: UAE players benefitted from training with World Class players
Rashi Bhattacharyya - January 7, 2021
news_image BCB signs TV deal with Ban-Tech for West Indies series
Kiran Thakare - January 7, 2021
news_image Curtly Ambrose applies for coaching role at ECB
Rashi Bhattacharyya - January 6, 2021
news_image Virat Kohli’s investment in MPL raises conflict of interest
Rashi Bhattacharyya - January 6, 2021
news_image BCCI continues to show steady financial growth
Kiran Thakare - January 6, 2021
news_image IPL 2021: Auction for players set to take place in February
Kiran Thakare - January 6, 2021
news_image Australian Grand Prix could be postponed due to spike in COVID cases
Kiran Thakare - January 5, 2021
news_image BCCI may have to pay Rs 906 Crore tax for hosting the T20 World Cup
Rashi Bhattacharyya - January 5, 2021
news_image Australia vs India: KL Rahul set to be sidelined due to wrist injury
Rashi Bhattacharyya - January 5, 2021
news_image Australia vs India: CA has not received request from BCCI to change fourth test venue
Kiran Thakare - January 5, 2021
news_image Australia vs India: BCCI having second thoughts about playing in Brisbane
Kiran Thakare - January 4, 2021
news_image Chelsea FC announces profit during the last fiscal year
Kiran Thakare - January 4, 2021
news_image Juventus extend lucrative sponsorship deal with Jeep
Kiran Thakare - December 31, 2020
news_image Sony Pictures Network earns 975.97 Crores profits in 2019-20
Arjun Bhalla - December 31, 2020
news_image John Holder sues ECB over racial discrimination claims
Arjun Bhalla - December 31, 2020
news_image Virat Kohli holds the highest brand value among Indian cricketers
Sahil Sethi - December 30, 2020
news_image ICC World Test Championship: Points table sees minor changes after Boxing Day tests
Arjun Bhalla - December 30, 2020
news_image BCCI grants 5 Crores to Indian Cricketer’s Association
Arjun Bhalla - December 30, 2020
news_image NZ vs PAK: ICC fines New Zealand pacer Kyle Jamieson 25 percent Match fees
Arjun Bhalla - December 29, 2020
news_image Australia vs India: CA confirms Sydney as venue for the third test
Sahil Sethi - December 29, 2020
news_image DDCA unveils the life-size statue of Arun Jaitley at Feroz Shah Kotla Stadium
Arjun Bhalla - December 29, 2020
news_image Odisha set to be home of the biggest hockey stadium in India
Sahil Sethi - December 29, 2020
news_image BCCI denies permission for Yuvraj Singh to make a return in domestic cricket
Kiran Thakare - December 29, 2020
news_image Reliance is all set to buy IMG in Sports Management Joint-Venture
Arjun Bhalla - December 28, 2020
news_image Women’s T20 Challenge Witnesses Record Rise in Viewership
Kiran Thakare - December 28, 2020
news_image Bishan Singh Bedi threatening to take legal action against DDCA
Arjun Bhalla - December 28, 2020
news_image Australia vs India: Will the ‘collapse of 36’ harm the Brand Kohli?
Arjun Bhalla - December 26, 2020
news_image BCCI decides to back ICC for 2028 Olympics
Arjun Bhalla - December 25, 2020
news_image BCCI approves 10-team IPL from 2022 edition in AGM
Arjun Bhalla - December 24, 2020
news_image Australia vs India: CA declares the viewership ratings of first test match against India
Arjun Bhalla - December 24, 2020
news_image Editor’s Pick: Should fans be worried about too much branding on team kits?
Kiran Thakare - December 24, 2020
news_image Bishan Singh Bedi quits DDCA over installation of Arun Jaitley’s Statue
Arjun Bhalla - December 23, 2020
news_image Manchester City signs strategic deal with Animoca Brands
Kiran Thakare - December 23, 2020
news_image Tax exemption issue for T20WC to be discussed in AGM
Arjun Bhalla - December 23, 2020
news_image Sports Ministry adds indigenous games in Khelo India Youth Games
Kiran Thakare - December 22, 2020
news_image FC Bayern Munich extends sponsorship deal with Beats Audio
Kiran Thakare - December 22, 2020
news_image Nine to renegotiate broadcast deal with Tennis Australia
Kiran Thakare - December 21, 2020
news_image MS Dhoni Cricket Academy signs deal with Kricket Spero
Arjun Bhalla - December 21, 2020
news_image ISL Sponsors Watch 2020/21: SC East Bengal
Kiran Thakare - December 21, 2020
news_image PCB appoints Mohammad Wasim as Chief Selector
Arjun Bhalla - December 21, 2020
news_image Editor’s Pick: Matter of time before OTT platforms blow Television out of water for live sports
Kiran Thakare - December 19, 2020
news_image Jos Buttler signs a long-term deal with Castore
Arjun Bhalla - December 18, 2020
news_image ISL 2020/21 Sponsors Watch: Odisha FC
Kiran Thakare - December 18, 2020
news_image CAS makes landmark judgement on Russia’s ban in sports
Kiran Thakare - December 18, 2020
news_image Premier League extends broadcast deal with beIN Sports
Kiran Thakare - December 18, 2020
news_image AIFF wants to host the AFC Asian Cup in 2027
Kiran Thakare - December 17, 2020
news_image IPG Group clinch exclusive rights of Singapore T10 League
Kiran Thakare - December 17, 2020
news_image ISL 2020/21 Sponsors Watch: Jamshedpur FC
Kiran Thakare - December 17, 2020
news_image BCB fines Mushfiqur Rahman 25% of match fees for bad behaviour
Arjun Bhalla - December 16, 2020
news_image ISL 2020/21 Sponsors Watch: Chennaiyin FC
Kiran Thakare - December 16, 2020
news_image ECB signs multi-year contract extension with Vitality
Kiran Thakare - December 16, 2020
news_image Cricket South Africa suspends acting CEO Kugandrie Govender
Kiran Thakare - December 15, 2020
news_image ISL 2020/21 Sponsors Watch: NorthEast United FC
Kiran Thakare - December 15, 2020
news_image CA investigates Lynn and Lawrence for Covid-19 breach in BBL
Arjun Bhalla - December 15, 2020
news_image Sourav Ganguly signs endorsement deal with Classplus
Kiran Thakare - December 14, 2020
news_image ISL 2020/21 Sponsors Watch: ATK Mohun Bagan
Kiran Thakare - December 14, 2020
news_image FA takes loan from Bank of England to offset COVID losses
Kiran Thakare - December 12, 2020
news_image ISL 2020/21 Sponsors Watch: Hyderabad FC
Kiran Thakare - December 12, 2020
news_image The Hundred signs sponsorship deals with Unilever
Kiran Thakare - December 11, 2020
news_image BCCI’s issues “Conflict of Interest” notice to Rupa Gurunath
Arjun Bhalla - December 11, 2020
news_image ISL 2020/21 Sponsors Watch: Bengaluru FC
Kiran Thakare - December 11, 2020
news_image BBL 2020/21: Rexona and CA bring the idea of ‘Pit-vertising’
Arjun Bhalla - December 10, 2020
news_image ISL 2020/21 Sponsors Watch: FC Goa
Kiran Thakare - December 10, 2020
news_image Lanka Premier League signs Cycle Agarbathi as Umpire Sponsor
Arjun Bhalla - December 9, 2020
news_image ISL 2020/21 Sponsors Watch: Mumbai City FC
Kiran Thakare - December 9, 2020
news_image ISL 2020/21 Sponsors watch: Kerala Blasters FC
Kiran Thakare - December 7, 2020
news_image Corey Anderson retires from International Cricket
Arjun Bhalla - December 7, 2020
news_image Babar Azam signs sponsorship deal with Gray Nicolls
Kiran Thakare - December 4, 2020
news_image The Hundred pens down a long-term deal with Cazoo
Arjun Bhalla - December 3, 2020
news_image UEFA Champions League extends deal with PepsiCo
Kiran Thakare - December 2, 2020
news_image ISL: FC Goa signs multiple sponsorship deals for 2020/21 season
Arjun Bhalla - November 30, 2020
news_image ISL: Hyderabad FC brings Vijay Sales on-board as Associate sponsor
Arjun Bhalla - November 27, 2020
news_image ISL: Indian Super League extends deal with DHL
Kiran Thakare - November 27, 2020
news_image Kerala based brand Haeal signs endorsement deal with Sanju Samson
Arjun Bhalla - November 27, 2020
news_image ISL: Hyderabad FC and ATK Mohun Bagan sign deals with SIN
Arjun Bhalla - November 27, 2020
news_image Ben Duckett extends contract with Nottinghamshire
Arjun Bhalla - November 26, 2020
news_image Editor’s Pick: IN vs AU – Preview of an intense tour down under
Arjun Bhalla - November 26, 2020
news_image Leeds United signs strategic partnership with Roc Nation
Kiran Thakare - November 25, 2020
news_image Editor’s Pick: Can BCCI expand IPL 2021 successfully?
Kiran Thakare - November 25, 2020
news_image Swiss Brand Livinguard AG signs Sourav Ganguly as Ambassdor
Arjun Bhalla - November 25, 2020
news_image BBL: Adelaide Strikers sign long term deal with Alex Carey
Arjun Bhalla - November 23, 2020
news_image Australia vs India: Sony Sports Network signs 9 broadcast sponsors
Aashish Jaju - November 20, 2020
news_image ISL: Mumbai City FC pens down sponsorship deal with Midea
Aashish Jaju - November 19, 2020
news_image ISL: Kerala Blasters FC and Muthoot Pappachan group halt partnership
Kiran Thakare - November 19, 2020
news_image Genius Sports Group signs long term deal with Pro Footvolley Tour
Arjun Bhalla - November 19, 2020
news_image Editor’s Pick: India needs to do more for women’s football
Aashish Jaju - November 19, 2020
news_image ISL: Kerala Blasters FC ropes in Extravel Money in sponsor portfolio
Aashish Jaju - November 19, 2020
news_image ISL: Chennaiyin FC retains Dafanews as Principal Sponsor
Aashish Jaju - November 19, 2020
news_image ISL: Kerala Blasters FC appoints Ewire as supporting sponsor
Aashish Jaju - November 18, 2020
news_image Australian Open signs sponsorship deal with Ralph Lauren
Aashish Jaju - November 18, 2020
news_image LPL 2020: My11Circle becomes title sponsor of Lankan Premier League
Aashish Jaju - November 17, 2020
news_image Financepeer ropes in Rohit Sharma for endorsement deal
Kiran Thakare - November 17, 2020
news_image Virat Kohli becomes brand ambassador of Vize
Aashish Jaju - November 17, 2020
news_image Editor’s Pick: Is it the right time to introduce Women’s IPL?
Aashish Jaju - November 17, 2020
news_image BCCI confirms kit sponsorship deal with MPL
Kiran Thakare - November 17, 2020
news_image ISL: Kerala Blasters FC extends partnership with Jain Tubes
Aashish Jaju - November 16, 2020
news_image IPL 2021 Teams: Goenka and Adani in the running for new IPL team
Kiran Thakare - November 16, 2020
news_image Editor’s Pick: European clubs can play big role in Indian football
Kiran Thakare - November 16, 2020
news_image ISL: ATK Mohun Bagan bags new principal and kit sponsor
Aashish Jaju - November 16, 2020
news_image ISL: Kerala Blasters FC name Parimatch News as Associate Sponsors
Aashish Jaju - November 16, 2020
news_image Editor’s Pick: Fan-owned football club – Need of the hour
Aashish Jaju - November 13, 2020
news_image ISL: FC Goa signs strategic deal with RB Leipzig
Kiran Thakare - November 13, 2020
news_image WTT agrees first ever sponsorship deal with Coca-Cola
Aashish Jaju - November 12, 2020
news_image ISL: Kerala Blaster FC signs sponsorship deal with Save Box
Aashish Jaju - November 12, 2020
news_image ISL: Kerala Blasters make Moschip main sponsor for 2020/21 season
Aashish Jaju - November 11, 2020
news_image PVR Cinemas extends partnership with Chennaiyin FC
Aashish Jaju - November 10, 2020
news_image CSA signs deal with Willow TV for North American Region
Aashish Jaju - November 10, 2020
news_image New Zealand Cricket signs long term deal with Amazon Prime India
Kiran Thakare - November 10, 2020
news_image Editor’s Pick: I-League continues to remain in the shadow of ISL
Aashish Jaju - November 9, 2020
news_image Byju’s bags title sponsorship deal of Kerala Blasters FC
Aashish Jaju - November 9, 2020
news_image MLS extends sponsorship deal with JLab Audio
News Desk - November 7, 2020
news_image Castle Lager named as title sponsor of Lions Tour 2021
News Desk - November 7, 2020
news_image EA Sports renews deals with NHL and UFC
News Desk - November 6, 2020
news_image Editor’s Pick: Should Indian athletes start investing in E-sports?
News Desk - November 6, 2020
news_image Ruturaj Gaikwad signs multi-year deal with baseline ventures
News Desk - November 6, 2020
news_image Basketball Australia extends partnership with iAthletic
News Desk - November 5, 2020
news_image Smriti Mandhana signs deal with Spektacom
News Desk - November 5, 2020
news_image IPL 2020 sponsors sign up for Jio Women’s T20 Challenge
News Desk - November 5, 2020
news_image Flipkart acquires gaming platform Mech Mocha
News Desk - November 4, 2020
news_image Rangers Football Club signs sponsorship deal with Cadbury
News Desk - November 4, 2020
news_image Editor’s Pick: IPL 2020 – An ideal platform for young Indian cricketers
News Desk - November 4, 2020
news_image AC Milan signs esports deal with Qlash
News Desk - November 3, 2020
news_image Editor’s Pick: Premier League continues to flourish in India
News Desk - November 3, 2020
news_image Paris Saint-Germain renews deal with Supercell
News Desk - November 3, 2020
news_image Mumbai City FC ropes in Dafanews as Principal Sponsor
News Desk - November 3, 2020
news_image BCCI ropes in MPL for kit sponsorship deal
News Desk - November 2, 2020
news_image Kerala Blasters FC signs sponsorship deal with Bodyfirst
News Desk - November 2, 2020
news_image Reliance Jio set to sponsor Women’s T20 Challenge
News Desk - November 2, 2020
news_image Everton Women sign Shirt deals with Megafon
News Desk - October 31, 2020
news_image Cricket Australia joins hands with PlayHQ
News Desk - October 31, 2020
news_image Republic of Ireland signs kit deal with Umbro
News Desk - October 30, 2020
news_image Hyderabad FC set to collaborate with Marbella FC
News Desk - October 30, 2020
news_image Inter Milan signs infotainment deal with StarCasino.sport
News Desk - October 30, 2020
news_image BetMGM extends partnership with Detroit Red Wings
News Desk - October 30, 2020
news_image Southampton FC seals sponsorship deal with Sure
News Desk - October 30, 2020
news_image Sevilla FC looking to collaborate with Indian club
News Desk - October 30, 2020
news_image NBA partners with Netmarble to launch mobile game
News Desk - October 29, 2020
news_image Papa John’s Pizza set to sponsor EFL trophy
News Desk - October 29, 2020
news_image Eurosport to continue live coverage of MXGP till 2022
News Desk - October 29, 2020
news_image DC United will open Sportsbook with Fanduel at Audi Field
News Desk - October 28, 2020
news_image Rush Street Interactive signs deal with IMG Arena for UFC Event Centre
News Desk - October 28, 2020
news_image Samsung strikes deal with LA Rams
News Desk - October 28, 2020
news_image Pac-12 set to collaborate with Pacific Seafood
News Desk - October 28, 2020
news_image La Liga signs tech deal with LG Electronics
News Desk - October 28, 2020
news_image La Liga North America extends partnership with ThinkFoodGroup
News Desk - October 28, 2020
news_image Werder Bremen extends kit deal with Umbro
News Desk - October 28, 2020
news_image Liverpool FC sell naming rights of training centre to AXA
News Desk - October 27, 2020
news_image PGA Tour signs marketing deal with TruGreen
News Desk - October 27, 2020
news_image Indianapolis Colts signs deal with two betting companies
News Desk - October 27, 2020
news_image Premiership Rugby renews partnership with Gilbert
News Desk - October 27, 2020
news_image Sporting Lisbon may switch to Nike as kit sponsor
News Desk - October 27, 2020
news_image AC Milan extends sponsorship deal with La Molisana
News Desk - October 27, 2020
news_image Wolverhampton Rovers signs sponsorship deal with Sure
News Desk - October 27, 2020
news_image West Ham United signs an improved deal with Bartercard
News Desk - October 26, 2020
news_image FanCode completes takeover of FanDuniya
News Desk - October 26, 2020
news_image Pepsi Center renamed Ball Arena as part of a new deal
News Desk - October 23, 2020
news_image Editor’s Pick: Impact of Digital Media on Sports
News Desk - October 23, 2020
news_image Sportskeeda partners with Lifebuoy to host chat show
News Desk - October 23, 2020
news_image SPFL ropes in Papa John’s as new sponsor
News Desk - October 23, 2020
news_image Kingfisher becomes the main sponsor of FC Goa
News Desk - October 22, 2020
news_image Repsol renews Honda MotoGP Title Sponsorship
News Desk - October 22, 2020
news_image Editor’s Pick: Why is grassroots development vital for growth of sports
News Desk - October 22, 2020
news_image IMG Arena lands a long-term deal with LBA
News Desk - October 22, 2020
news_image Manchester United extends sponsorship deal with Chevrolet
News Desk - October 22, 2020
news_image Seven Network bags broadcast rights for Winter Olympics 2022
News Desk - October 22, 2020
news_image BBC set to broadcast 2022 Commonwealth Games
News Desk - October 22, 2020
news_image Leicester Tigers agrees bumper deal with Mattioli Woods
News Desk - October 21, 2020
news_image Kerala Blasters sign sponsorship deal with Haeal
News Desk - October 21, 2020
news_image AC Milan partners with StarCasino.sport to boost Fan Engagement
News Desk - October 21, 2020
news_image Salman Khan’s family buys franchise in LPL
News Desk - October 21, 2020
news_image VIVO signs deal to sponsor UEFA Euros
News Desk - October 21, 2020
news_image Mumbai City FC signs a multi-year deal with Puma
News Desk - October 20, 2020
news_image Mastercard renews UEFA Champions League partnership
News Desk - October 20, 2020
news_image O2 extends sponsorship deal with Rugby Football Union
News Desk - October 20, 2020
news_image Liverpool signs sleeve sponsorship deal with Expedia
News Desk - October 20, 2020
news_image Kerala Blasters extends partnership with Reyaur Sports
News Desk - October 20, 2020
news_image Turner Sports strikes deals with DraftKings and FanDuel
News Desk - October 19, 2020
news_image Kerala Blasters joins hands with Sporthood
News Desk - October 19, 2020
news_image ESPN acquires one-year broadcast deal for Scottish League
News Desk - October 19, 2020
news_image Harbhajan Singh becomes ambassador of Captain Steel
News Desk - October 19, 2020
news_image CEAT Tyre extends deal with Torino FC
News Desk - October 19, 2020
news_image Rohit Sharma set to endorse VEGA Men
News Desk - October 19, 2020
news_image GO Markets sign sponsorship deal with Chelsea FC
News Desk - October 19, 2020
news_image Editor’s Pick: Covid-19 could see modifications in brand endorsement deals
News Desk - October 17, 2020
news_image Wolverhampton Wanderers sign sponsorship deal with Tezo
News Desk - October 16, 2020
news_image Fanatics partners with Lions for 2021 tour of South Africa
News Desk - October 16, 2020
news_image NBA signs betting deal with International Game Technology
News Desk - October 16, 2020
news_image FNB extends SA Rugby sponsorship for five years
News Desk - October 16, 2020
news_image LA Kings and LA Galaxy strike deal for esports tournament
News Desk - October 15, 2020
news_image Amazon bags eye-watering Champions League deal in Italy
News Desk - October 15, 2020
news_image ITTF signs title sponsorship deal for World Cup with Dishang Group
News Desk - October 15, 2020
news_image E. Infra signs data sponsorship with Nordic World Ski Championship
News Desk - October 15, 2020
news_image Swimming Federation of India partners with Moregold Sports
News Desk - October 14, 2020
news_image Government of Odisha is set to sponsor Indian Rugby Football Union
News Desk - October 14, 2020
news_image Chicago Bulls working with SportFive for international sponsors
News Desk - October 14, 2020
news_image Tennis Channel signs broadcasting deal with ATP
News Desk - October 14, 2020
news_image Laybuy joins Man Utd roster as Financial partners
News Desk - October 14, 2020
news_image Dubai Ports release commercial films featuring RCB team
News Desk - October 13, 2020
news_image FIFA World Cup: The most marketable property in the world
News Desk - October 13, 2020
news_image Real Madrid teams-up with Playstation
News Desk - October 13, 2020
news_image LA Lakers break NBA merchandise sales record
News Desk - October 13, 2020
news_image Editor’s Pick: The incredible growth of Esports as a marketing platform
News Desk - October 13, 2020
news_image Medimix launches new campaign with Kolkata Knight Riders
News Desk - October 12, 2020
news_image ICM Partners complete the takeover of Stellar Group
News Desk - October 12, 2020
news_image Sponsorship deals soar up to 500 crores in IPL 2020
News Desk - October 12, 2020
news_image IPL 2020: Takeaways from MI’s convincing display against DC
News Desk - October 12, 2020
news_image IPL 2020: KKR look to continue winning run against RCB
News Desk - October 12, 2020
news_image IBM signs multi-year deal with Overwatch League
News Desk - October 9, 2020
news_image FC Bayern Munich extends deal with Coca-Cola
News Desk - October 9, 2020
news_image Aristocrat Technologies signs deal with Las Vegas Raiders
News Desk - October 9, 2020
news_image Verizon and CISCO team-up to work on fans safety in stadiums
News Desk - October 9, 2020
news_image Nike joins Esports by launching new campaign
News Desk - October 8, 2020
news_image Casio unveiled as new sponsor AFF Suzuki Cup 2020
News Desk - October 8, 2020
news_image MS Dhoni tops Celebrity endorsement list for IPL 2020
News Desk - October 8, 2020
news_image Premier League set to sue Chinese broadcasting company
News Desk - October 8, 2020
news_image Mastercard initiates new campaign during IPL 2020
News Desk - October 8, 2020
news_image Mohammedan Sporting unveils Bunker Hill as new investor
News Desk - October 7, 2020
news_image Red Bull joins Sri Lanka Cricket as Official Energy Drink Partner
News Desk - October 7, 2020
news_image IPL 2020: CSK and KKR looking to find consistency in results
News Desk - October 7, 2020
news_image Editor’s Pick: Indian Sports Industry continues to take massive strides
News Desk - October 7, 2020
news_image Paytm First Games to Support Indian Game Developers
News Desk - October 7, 2020
news_image Sri Lanka Cricket board planning to host T10 League
News Desk - October 7, 2020
news_image Editor’s Pick: Indian Premier League- Journey of biggest annual cricketing event
News Desk - October 7, 2020
news_image IPL 2020: Three Takeaways from MI’s clinical win against RR
News Desk - October 7, 2020
news_image Lenskart launches new campaign using Licensed IPL footage
News Desk - October 6, 2020
news_image Rajasthan Royals set to launch Cricket Academy in UAE
News Desk - October 6, 2020
news_image ASICS Launches the ASICS World Ekiden 2020
News Desk - October 6, 2020
news_image ICC set to hold World Test Championship final in 2021
News Desk - October 6, 2020
news_image FC Barcelona record €97m loss due to coronavirus pandemic
News Desk - October 6, 2020
news_image Valencia set to use Augmented Reality for fan engagement
News Desk - October 6, 2020
news_image IPL 2020: Three Takeaways from RCB’s hammering against DC
News Desk - October 6, 2020
news_image Nike becomes most marketed Sports Brand on Social Media
News Desk - October 6, 2020
news_image Honda to quit Formula 1 at the end of 2021 season
News Desk - October 6, 2020
news_image KL Rahul joins the BEARDO family
News Desk - October 5, 2020
news_image IPL stakeholders need to be mindful of UAE’s VAT laws
News Desk - October 5, 2020
news_image Rangers FC signs landmark deal with Star Sports
News Desk - October 5, 2020
news_image ECAL partners with Delhi Capitals to enter Indian Market
News Desk - October 5, 2020
news_image IPL 2020: RCB and DC look to continue winning run
News Desk - October 5, 2020
news_image Paris Olympics 2024 ropes in Orange as Premier Sponsor
News Desk - October 5, 2020
news_image Indian Premier League brought a new dawn in the Indian sports
News Desk - October 3, 2020
news_image IPL 2020: DC and KKR set for an explosive contest
News Desk - October 3, 2020
news_image IPL 2020: RCB and RR lock horns for third win in tournament
News Desk - October 3, 2020
news_image Financial Discrepancies of ₹200 Crore Found in PSL
News Desk - October 2, 2020
news_image Editor’s Pick: Brand “MS Dhoni”: Not going anywhere anytime soon.
News Desk - October 2, 2020
news_image Philadelphia Eagles signs sponsorship deal with DraftKings
News Desk - October 2, 2020
news_image Leeds ropes in Cadbury as Official Snacking Partner
News Desk - October 2, 2020
news_image Editor’s Pick: Impact of Covid-19 on Sports Sponsorship
News Desk - October 2, 2020
news_image MLB opens new flagship store in New York
News Desk - October 2, 2020
news_image BKT set to partner with Big Bash League in Australia
News Desk - October 2, 2020
news_image IPL 2020 sets record for views in the first week
News Desk - October 1, 2020
news_image Sky Sports set to broadcast Women’s Super League
News Desk - October 1, 2020
news_image Midea signs sponsorship deal with AFF Suzuki Cup
News Desk - October 1, 2020
news_image Valencia signs sponsorship deal with Iqoniq
News Desk - October 1, 2020
news_image Infosys set to use AI-based innovations at the French Open
News Desk - October 1, 2020
news_image Ballebaazi.com releases T20 Anthem for IPL
News Desk - September 30, 2020
news_image Tennessee Titans signs sponsorship deal with BetMGM
News Desk - September 30, 2020
news_image Tower Sports-SportzWorkz bags PCB’s production rights
News Desk - September 30, 2020
news_image Serie A expecting huge financial losses
News Desk - September 30, 2020
news_image NEO signs apparel deals with Nike and Outfitter
News Desk - September 30, 2020
news_image BKT partners with Euroleague Basketball
News Desk - September 30, 2020
news_image Editor’s Pick: Can stadium naming rights be the next step in sponsorship in India?
News Desk - September 30, 2020
news_image GoDaddy launches a new campaign with MS Dhoni
News Desk - September 30, 2020
news_image Chennai Superkings agrees to a deal with Dailyhunt
News Desk - September 29, 2020
news_image AS Roma partners with Iqoniq to enhance Fan Engagement
News Desk - September 29, 2020
news_image Premier League working on deal to support EFL Clubs
News Desk - September 29, 2020
news_image La Liga seals long-term partnership deal with M88 in Asia
News Desk - September 29, 2020
news_image French Open expecting dip in sponsorship revenue
News Desk - September 29, 2020
news_image IPL2020 Highlights: Rajasthan Royals big win against KXIP
News Desk - September 28, 2020
news_image IPL 2020: E-commerce dominates advertisement volumes
News Desk - September 28, 2020
news_image Cricket Australia and Dettol sign partnership deal
News Desk - September 28, 2020
news_image Everton FC signs sponsorship deal with Parimatch
News Desk - September 28, 2020
news_image Editor’s Pick: Brands’ connect through Indian Premier League
News Desk - September 28, 2020
news_image PepsiCo lands deal with PGA and Ryder Cup
News Desk - September 28, 2020
news_image Swiggy releases exciting IPL themed advertisement films
News Desk - September 28, 2020
news_image IPL sees positive growth in celebrity endorsements
News Desk - September 28, 2020
news_image East Bengal FC joins Indian Super League
News Desk - September 28, 2020
news_image Cadbury set to sponsor Australian Women’s Cricket team
News Desk - September 25, 2020
news_image Mumbai Indians seal a partnership deal with Social
News Desk - September 25, 2020
news_image Yuvraj Singh set to endorse Aakash Education Services
News Desk - September 25, 2020
news_image BharatPe launches Cricket Team of Brand Ambassadors
News Desk - September 25, 2020
news_image Kotak Mahindra Bank partners with six IPL teams
News Desk - September 25, 2020
news_image Surat Textile Industry playing big role in IPL 2020
News Desk - September 25, 2020
news_image Dinesh Karthik signs a deal with Blitz Poker
News Desk - September 25, 2020
news_image Sonata launches digital campaign with CSK
News Desk - September 24, 2020
news_image Skilling signs sponsorship deal with Aston Villa FC
News Desk - September 24, 2020
news_image Gulf Oil India & CSK complete ten years of association
News Desk - September 24, 2020
news_image HDFC Life partners with Sportskeeda for IPL 2020
News Desk - September 24, 2020
news_image Qantas terminates partnership with Rugby Australia
News Desk - September 24, 2020
news_image Editor’s Pick: Why a strong Fanbase is important for Sports Leagues to sustain
News Desk - September 24, 2020
news_image University of Birmingham set to sponsor 2022 CWG
News Desk - September 24, 2020
news_image Foxtel lands domestic broadcast rights for Supercars
News Desk - September 24, 2020
news_image Oakley unveils innovative helmets for NFL players to combat COVID
News Desk - September 24, 2020
news_image Editor’s Pick: Bursting the bubble of football transfer market
Kiran Thakare - September 24, 2020
news_image Riot Games adds Mercedes to League of Legends sponsor-list
News Desk - September 23, 2020
news_image Qatar set to host Asian Table Tennis Championship in 2021
News Desk - September 23, 2020
news_image Wolverhampton Wanderers pen down a deal with Boss Entertainment India
News Desk - September 23, 2020
news_image Editor’s Pick: Fantasy Sports – A multi-billion dollar business
News Desk - September 23, 2020
news_image Dr. Rhazes brings Sourav Ganguly on board
News Desk - September 23, 2020
news_image DavaIndia bags crucial deals with CSK and RCB
News Desk - September 23, 2020
news_image Editor’s Pick: Mumbai Indians – Most valued team in IPL
News Desk - September 23, 2020
news_image CSK strike an exciting associate sponsorship deal with Trell
News Desk - September 23, 2020
news_image Dream11 IPL 2020: The Virtual way
News Desk - September 22, 2020
news_image CSK signs Amrutanjan as Official Pain Relief Partner- Digital
News Desk - September 22, 2020
news_image Bhuvan Bam becomes brand face of Faboom Fantasy Sports
News Desk - September 22, 2020
news_image RCB adds Optimum Nutrition as Nutrition Partner
News Desk - September 22, 2020
news_image KXIP partners with Tech Mahindra to bring fans closer to the game
News Desk - September 22, 2020
news_image IPL 2020 : CRED releases new Campaign
News Desk - September 21, 2020
news_image Bose enters Esports arena, partners with Riot Games
News Desk - September 21, 2020
news_image Southampton Saints announces Acronis as Official Cyber Protection Partner
News Desk - September 21, 2020
news_image NFL extends partnership with YouTube
News Desk - September 21, 2020
news_image Center Fruit powers RCB’s 12th Man TV
News Desk - September 21, 2020
news_image Aston Villa signs up LT as new sleeve sponsor
News Desk - September 21, 2020
news_image Las Vegas Riders rope in BetMGM as Sports Betting partner
News Desk - September 21, 2020
news_image Myntra looks to tap new customers by partnering with CSK
News Desk - September 21, 2020
news_image Editor’s Pick: Does sponsoring an IPL franchise guarantee visibility?
News Desk - September 19, 2020
news_image Arsenal strikes three-year betting deal with Sportsbet.io
News Desk - September 19, 2020
news_image CSK adds TATA Tea Chakra Gold as Official Tea Partner
News Desk - September 18, 2020
news_image IPL Pre-Mid-Post Innings show to be called Byju’s Cricket Live
News Desk - September 18, 2020
news_image Kings XI Punjab strikes sponsorship deal with Avon Cycles
News Desk - September 18, 2020
news_image Oppo signs MS Dhoni for a new campaign ahead of IPL 2020
News Desk - September 17, 2020
news_image MI ropes in Cadbury as Official sponsor
News Desk - September 17, 2020
news_image ASAP Bar becomes Official Energy partner of CSK
News Desk - September 16, 2020
news_image KXIP signs Stylam as Associate Sponsor
News Desk - September 16, 2020
news_image RCB ropes in Nestle Milo as Official Partner
News Desk - September 16, 2020
news_image Dream11 to continue as Official Fantasy gaming Partner of La Liga in India
News Desk - September 15, 2020
news_image Neymar signs with Puma after ending 15-year deal with Nike
News Desk - September 15, 2020
news_image Paytm onboards Sachin Tendulkar as brand ambassador
News Desk - September 15, 2020
news_image Tata Altroz becomes Official Partner of Dream11 IPL2020
News Desk - September 15, 2020
news_image Virat Kohli is the new Brand Face of Great Learning
News Desk - September 15, 2020
news_image Delhi Capitals announces Astral adhesives as ‘Official Partner’
News Desk - September 14, 2020
news_image Delhi Capitals ropes in Livinguard as the Official Hygiene Partner
News Desk - September 14, 2020
news_image Vodafone-Idea joins IPL 2020 as Co-Presenting sponsor
News Desk - September 14, 2020
news_image KKR ropes in Medimix as Hygiene Partner
News Desk - September 14, 2020
news_image Editor’s Pick: Virat Kohli – Biggest brand in the world of Cricket
News Desk - September 13, 2020
news_image Editor’s Pick: How investing in Esports can help Football teams grow
News Desk - September 12, 2020
news_image EbixCash signs up as the travel partner of CSK, KXIP, DC, RR & KKR
News Desk - September 11, 2020
news_image Mondelēz International acquires partnership rights for Bundesliga
News Desk - September 11, 2020
news_image Cricket Australia extends partnership with KFC
News Desk - September 11, 2020
news_image iB Cricket partners with 4 IPL Teams RCB, CSK, KKR and DC
News Desk - September 11, 2020
news_image Juventus names Italian brand Lavazza as their official coffee
News Desk - September 10, 2020
news_image British Empire continues as ‘Principal Sponsor’ for CSK
News Desk - September 9, 2020
news_image Equitas Bank joins CSK as ‘Retail Banking Partner’
News Desk - September 9, 2020
news_image Playerzpot signs Bhuvi and Mandhana as brand ambassadors
News Desk - September 8, 2020
news_image Delhi Capitals signs ‘OkCredit’ as principal sponsors
News Desk - September 8, 2020
news_image Mastercard extends sponsorship deal with Lyon Women’s team
News Desk - September 7, 2020
news_image KXIP signs EbixCash as the Title Sponsor
News Desk - September 4, 2020
news_image Skyfoam mattresses to continue as principal sponsor for Kerala Blasters
News Desk - September 3, 2020
news_image APIS Honey announces its partnership with Rajasthan Royals for IPL 2020
News Desk - September 3, 2020
news_image RCB and CSK signs EUME as official mask partner
News Desk - September 3, 2020
news_image Lux Cozi continues its sponsorship deal with KKR
News Desk - September 2, 2020
news_image International Paralympic Committee and Coca-Cola agree worldwide sponsorship deal
News Desk - September 1, 2020
news_image Star India targets highest viewership for IPL 2020
News Desk - September 1, 2020
news_image Colgate partners with 6 IPL teams
News Desk - September 1, 2020
news_image RCB partners with Max life insurance
News Desk - August 28, 2020
news_image Surge in Sponsorship deals ahead of IPL 2020
News Desk - August 27, 2020
news_image JD becomes official sleeve sponsor of Leeds United
News Desk - August 27, 2020
news_image Barcelona and Tencent join hands for e-sports alliance
News Desk - August 27, 2020
news_image Star inks co-presenting sponsor deals with Amazon, Dream11 & PhonePe
News Desk - August 26, 2020
news_image 1Play Sports partners with Hero CPL T20
News Desk - August 19, 2020

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