The Indian Premier League (IPL) team, Mumbai Indians (MI) have announced a new partnership with Boldfit, India’s leading holistic wellness platform.
The wellness platform will serve as the official merchandise partner of the Mumbai-based franchise.
Boldfit will launch a special collection of the five-time IPL champions’ merchandise, allowing fans to proudly display their team spirit while exercising. Additionally, a line of MI co-branded fitness products will be available, providing fans with the tools they need to elevate their workouts.
Pallav Bihani, Boldfit CEO, said, “We are thrilled to join forces with Mumbai Indians, one of the most prestigious franchises in the IPL. This collaboration aligns perfectly with our mission to inspire and empower individuals to lead healthier and more active lifestyles. Together with Mumbai Indians, we aim to redefine the standards of performance and fitness within the realm of cricket.”
Boldfit is a company that deals in health and fitness products in India by offering a variety of accessories to support workouts, from yoga mats and resistance bands to shaker bottles and knee braces.
It’s also worth noting that Boldfit has expanded its IPL presence this year, signing agreements with Chennai Super Kings (CSK) and Royal Challengers Bengaluru (RCB) as well.
Mumbai Indians, with their already impressive roster of sponsors including Bisleri, Parksons Cartamundi, USHA, GK TMT, Alan’s Bugles, Battlegrounds Mobile India (BGMI), Goldi Solar, Kaspersky, Castrol and BP, Skechers, NIC Ice Cream, Astral Pipes, Pokémon, playR, and Sanghvi S3 Group., look to add another dimension to their fan engagement strategy with this collaboration.
The team under the leadership of Hardik Pandya will be up against Punjab Kings (PBKS) tonight at the Maharaja Yadavindra Singh International Cricket Stadium, Mullanpur, Chandigarh at 7:30 PM IST.