Usha International, a household name in Indian consumer durables, has continued its partnership with Mumbai Indians (MI) for the 11th consecutive year.
The renewal has solidified Usha‘s place as an official partner of the five-time IPL champions for IPL 2024.
The signature USHA logo will be prominently displayed on MI players’ caps and helmets throughout the season.
Additionally, the Usha Play branding will take centre stage on perimeter boards and screens during matches, maximizing brand visibility.
Reflecting on the journey, Komal Mehra, Head – Sports Initiatives and Associations, Usha International, remarked, “Over the years, Usha International and Mumbai Indians have become part of one big family, and our longstanding association underlines the synergy and mutual respect we both share. Having said that, our partnership with Mumbai Indians also allows us to connect with millions of cricket fans. As a brand that deeply believes in the cause of health and fitness, it allows us to initiate a discussion on the role of health and fitness in one’s life and inspire them to make informed choices for their well-being”.
Mumbai Indians Spokesperson, said, “Our decade-long partnership with Usha International has stood the test of time, strengthening our bond. Our association with Usha has proven instrumental in enabling their stakeholders leverage the widespread popularity of the most-watched cricket league, thereby expanding their reach across our vast global fan base, making it a mutually rewarding partnership.”
Usha is a leader in fans, sewing machines, home appliances, and power products. This well-established company boasts a pan-India presence with over 3700 employees spread across 16 regional locations, with a robust network that includes 60 company showrooms and 33 warehouses. Usha’s commitment extends far beyond merchandise deals. The company is a fervent supporter of a wide range of inclusive sporting initiatives in India. This includes its association with MI in the Women’s Premier League (WPL), as well as its dedication to sports like ultimate flying disc, football, cricket for the deaf, and sports for the visually challenged. Moreover, Usha champions the revival of forgotten Indian sports like Kalaripayattu and Mallakhamb, alongside promoting regional favourites like Thang-Ta and Kabaddi.
This renewed partnership has added Usha to MI’s impressive roster of sponsors, which includes big names like GK TMT, Alan’s Bugles, Battlegrounds Mobile India (BGMI), Castrol and BP, Goldi Solar, Kaspersky, Skechers, NIC Ice Cream, Astral Pipes, Pokémon, Sanghvi S3 Group, and playR.
The Hardik Pandya-led team kicks off its IPL 2024 campaign on Sunday, March 24 against Gujarat Titans (GT) at the Narendra Modi Stadium at 7:30 PM IST.