playR, one of the world’s leading sports and lifestyle brands, has developed partnership renewals with Punjab Kings (PBKS), Rajasthan Royals (RR), Mumbai Indians (MI) and Chennai Super Kings (CSK). Along with this, the brand has also inked a new collaboration with Kolkata Knight Riders (KKR).
Through this deal, playR has become the official global exclusive merchandise partner of all the abovementioned IPL teams for the 2024 season.
playR’s merchandise selection encompasses apparel, accessories, and lifestyle products that allow fans to express their affection, loyalty, and support for their favourite IPL teams.
Ravi Kukreja, Co-Founder – playR, Director iCOREts Private Limited, said, “We are thrilled to announce our association with the CSK, MI, RR, PBKS and KKR and thank them for believing in us year after year. Each team has a different strategy of communicating with its loyal fan-base and we respect each and every team fan and playR is diligently working towards catering to each and every fan both domestic and international. From Team-wear Jersey, Fan-wear, Cricket Gear, Fitness and accessories products playR strives to create an almost exhaustive range of products that a Fan can experience as part of their daily life, year-round. Kudos to IPL and its teams that has revolutionised an almost non-existent sports merchandise market in India.”
A Mumbai Indians spokesperson said, “As we continue to grow globally it is imperative to build a wide range of merchandise that fans will cherish to own. We are happy to partner with playR to serve both current and new fans.”
Kasi Viswanathan, CEO, Chennai Super Kings Cricket Limited, said “We are delighted to have signed up playR as our Global Official Merchandise Partner. We are confident that with playR we can provide our legion of fans exciting and quality CSK merchandise that they can proudly sport.”
Satish Menon, CEO of the Punjab Kings, commented, “We are extremely pleased to welcome playR as the Global Official Merchandise Partner.” We chose playR after months of study and careful consideration because it matches our principles and dedication to quality. What’s intriguing is the fact that playR as an organisation already has a variety of clothing and cricket equipment, and the company understands our needs and works to ensure that our brand is visible across platforms.
Zameer Kochar, Chief Marketing Officer, Rajasthan Royals, said, “One of the core values at the Royals that we believe in is to cater to the needs of our supporters, and this global partnership will enable us to offer them a specially curated range of merchandise which they can proudly don while they cheer for the team.”
Binda Dey, Chief Marketing Officer, Knight Riders Group stated, “In line with our continued commitment to KKR fans, we are thrilled to announce our partnership with playR as the Global Merchandise Partner for the Kolkata Knight Riders in the upcoming T20 Tournament. This collaboration opens up exciting opportunities for us to engage with our fans worldwide and offer them an extensive range of merchandise to showcase their support for their favourite team. With playR’s and our shared vision for enhancing fan experience, we are confident that this partnership will further elevate the fandom around Kolkata Knight Riders on a global scale.”
playR is a renowned sport and lifestyle brand that was formed in 2021. Its mission is to offer clients distinctive and edgy apparel, sports equipment, bicycles, and accessories that embrace their style while encouraging them to express themselves. It also sells through its own e-commerce store and multi-brand online retailers. T-shirts, jackets, shorts, tracksuits, bats, balls, leg guards, gloves, bicycles, bags, yoga mats, bottles, and other limited-edition goods are among the products available from playR.
playR also seeks to develop long-term ties with its consumers and staff, which is evident by this agreement. The brand believes it is critical to give back to the community that supports its operations while also providing an environment in which employees can grow as people.