The Yorkshire County Cricket Club (YCCC) has announced a new sponsorship agreement with the online betting site, Dafabet.
Following this deal, the brand has been named the club’s latest official partner. Additionally, as part of the two-year agreement, Dafabet’s logo will be featured on the collar of every YCCC playing shirt across all three formats.
Over the past few years, Dafabet has made a name for itself as a major sponsor of British professional sports teams. The brand has forged significant alliances in boxing, snooker, and county cricket, and it additionally has a strong presence in football, having recently collaborated with teams like Aston Villa FC, AFC Bournemouth, Celtic, Everton FC, and Fulham FC.
Stephen Vaughan, Chief Executive Officer for YCCC, said, “We are thrilled to have agreed a new major partnership with Dafabet, a company who have a wealth of knowledge and experience within the sporting world. Their support is a fantastic shot in the arm and allows us to make serious strides towards our objectives both on and off the pitch over the next two years. Dafabet have very much impressed everyone at the Club with their desire to help drive the club forward on and off the pitch, and I would like to thank the team at Dafabet for coming on board with Yorkshire Cricket.”
Tom Webster, Business Development Manager for YCCC, said, “We are hugely excited to be announcing our partnership with Dafabet and are delighted to welcome them to the Yorkshire family for at least the next two years. Dafabet is one of the most recognisable brands in the sports betting industry and we’re thrilled that they’ve chosen to work with us and are extremely grateful to John and his team for the support.”
John Cruces, Head of Sponsorship at Dafabet, said, “We are very proud to become a major sponsor of Yorkshire County Cricket Club and have our branding across all of the club’s playing shirts for all three formats. With cricket becoming our biggest growing international sport, we saw Yorkshire as a key club to further our sponsorship portfolio within elite cricket. The club needs no introduction to cricket fans, being one of the world’s most famous cricket clubs and having produced the greatest number of players to represent England.
“We are looking forward to a long partnership that we are sure will help us achieve our common goals. We wish them the very best of luck for this season.”
In the ongoing County Championship event, the unit has managed to secure 28 points in three games.