Mumbai Indians (MI), the five-time Indian Premier League (IPL) champions, have announced the British multinational oil and gas companies Castrol and BP as their new official performance partner for IPL 2024.
In a testament to their partnership, Mumbai Indians will sport the emblems of their official performance partners on the lead leg of their playing kits throughout the season.
Rohit Talwar, VP and Head of Marketing of Castrol India, expressed his delight, stating, “We are thrilled to associate with Mumbai Indians, a team synonymous with excellence in the most celebrated cricketing league. With seven championships under their belt, MI epitomises high performance in cricket. Their relentless pursuit of excellence mirrors Castrol’s commitment to high-performance lubricants. This association underscores our dedication to offering nothing but the best to our customers, and we wholeheartedly support the team in their endeavour for the tournament.”
A spokesperson of Mumbai Indians remarked, “We are thrilled to welcome Castrol and BP join us. Their global market dominance, coupled with our expansive fan base, presents a unique opportunity for them to reach out to a captive fan base through the partnership with MI.”
Castrol, a British company now owned by BP, started in the early 1900s and is a world leader in lubricants for vehicles, machinery, and more. The name “Castrol” comes from the original use of castor oil in the formulations. The lubricant brand has a long history of sponsorship in sports, with legendary Indian cricketers Sachin Tendulkar and Rahul Dravid as brand ambassadors. The brand is also currently the official engine oil partner of the ongoing Premier League season.
A global giant in the energy sector, BP, formerly British Petroleum, is a British multinational oil and gas company headquartered in London. One of the world’s “supermajors,” BP is involved in every stage of the oil and gas industry, from drilling and extraction to refining, marketing, and even electricity generation.
This partnership adds to MI’s growing list of sponsorships for the IPL 2024. The Mumbai-based franchise has acquired sponsorships from Goldi Solar, Astral Pipes, Skechers, Pokémon, Kaspersky, NIC Ice Cream, Sanghvi S3 Group, and playR.
The Hardik Pandya-led unit’s opening match of the campaign is slated for Sunday, March 24 where it will take on Gujarat Titans (GT) in a highly anticipated encounter.