EaseMyTrip, India’s second-largest travel company, has secured the coveted presenting partner position for the upcoming World Championship of Legends (WCL) cricket tournament.
The announcement solidified EaseMyTrip’s growing presence in the sports sponsorship arena while providing the WCL with a much-needed boost in terms of reach and resources.
Nishant Pitti, CEO and Co-founder of EaseMyTrip shared his thoughts about the partnership, stating, “We are excited to serve as the presenting partner of the World Championship of Legends. This partnership underscores our unwavering dedication to championing sporting excellence and curating unforgettable experiences for cricket enthusiasts around the globe.”
Bollywood actor Ajay Devgn, who has also invested in the World Championship of Legends, expressed his support, saying, “I welcome EaseMyTrip as the main presenters of the World Championship of Legends and am happy that we are on a path of creating new entertaining moments with our legendary cricketing heroes.”
Harshit Tomar, the visionary Founder and CEO of the World Championship of Legends, emphasized the significance of this partnership, stating, “EaseMyTrip is the second-largest travel company in India and from cricket to tennis to kabaddi, EaseMyTrip has been associated with numerous sports leagues. I am confident that with EaseMyTrip on board, WCL will significantly strengthen”
Suresh Raina, a cricketing icon and valued member of the World Championship of Legends, expressed his enthusiasm, stating, “I’m thrilled to join India Champions in WCL! With EaseMyTrip as the powered by sponsors, the foundation of WCL is stronger than ever. Can’t wait to get back on the field alongside other cricketing legends and compete at Edgbaston. See you all there!”
Harbhajan Singh, another revered figure in cricket, echoed Raina’s sentiment, saying, “I am excited to join Indian Champions in WCL. Things are going in perfect direction, Getting ECB approval, huge response for ticket sales and now getting respected brands as sponsors. It strengthens the structure of WCL.”
EaseMyTrip, a household name in the Indian travel sector, is a leading online travel portal offering comprehensive travel solutions. It caters to travellers planning family vacations, solo adventures, or business trips. Its extensive services include flight bookings, hotel reservations, car and bus rentals, train tickets, and meticulously curated holiday packages. Furthermore, EaseMyTrip provides a range of valuable add-on services, ensuring a seamless travel experience from start to finish.
Recently, the travel platform renewed its association with the Yuva Kabaddi Series (YKS) as an associate partner.
The WCL, a premier cricket league approved by the England and Wales Cricket Board, will take place at the iconic Edgbaston Stadium in Birmingham, UK. The tournament kicks off on July 3, 2024, featuring six teams vying for glory: India Champions, Australia Champions, Pakistan Champions, England Champions, South Africa Champions, and West Indies Champions. The teams are represented by legendary players like Yuvraj Singh, Jacques Kallis, Kevin Pietersen, Shahid Afridi, Brett Lee, Ian Bell, and Daren Sammy.