The five-time Indian Premier League (IPL) champions, Mumbai Indians (MI) have inked a sponsorship arrangement with the corn chip snack brand, Alan’s Bugles.
As per the deal, Alan’s Bugles has been named the side’s official partner for IPL 2024.
The news of the collaboration was shared through the team’s social media platforms. The post said, “Bugles 🤝 Mumbai Indians. We’re excited to announce our official partnership for the season! Ready to bring innovation and fun to the game together! 🎶🏏”
A spokesperson for Alan’s Bugles said, “The excitement of watching sports and the accompanying adrenaline rush helps get rid of boredom. Alan’s Bugles has synergies with cricket, and with the IPL fever gaining momentum, Alan’s Bugles is happy to be associated as the Official Snacking Partner of Mumbai Indians. The brand that offers rich and premium snacks for the aspirational Indian consumer, who are unwilling to compromise, and always want the best. For the brand, a collaboration with Mumbai Indians, the only team that has played 250 IPL matches and is one of the most successful teams in IPL, was a no-brainer.”
Alan’s Bugles is a renowned corn-based snack that has been embraced by people around the world for decades. The snack was originally launched in 1964, as a crispy corn snack with a distinctive shape. In May 2023, Reliance Retail Ventures’ FMCG arm and its wholly-owned subsidiary Reliance Consumer Products (RCPL) introduced the popular Alan’s Bugles in India.
Before this deal, MI also inked sponsorship agreements with Castrol and BP, Goldi Solar, Kaspersky, Skechers, NIC Ice Cream, Astral Pipes, Pokémon, Sanghvi S3 Group, and playR.
The Hardik Pandya-led unit will begin its upcoming season on Sunday, March 24, against Gujarat Titans (GT) at the Narendra Modi Stadium at 7:30 PM IST.