The five-time Indian Premier League (IPL) winner, Chennai Super Kings (CSK) have signed a multi-year partnership with a homegrown fitness and sports major specialising in apparel, supplements, and fitness accessories, Boldfit.
With this association, the brand has been named CSK’s official merchandise partner.
Boldfit and CSK, who share a passion for perfection and a dedication to helping people reach their fitness objectives, have collaborated to create an exclusive range of fitness accessories and fanwear honouring the ‘Yellove’ fans.
This collaboration will result in a comprehensive range of special products, including jerseys, caps, accessories, and more, meant to motivate and unite fans as they cheer for their favourite side throughout the IPL season.
CEO of Boldfit, Pallav Bihani, said, “We are incredibly proud to partner with Chennai Super Kings, one of the most iconic franchises in the IPL. At Boldfit, we believe in promoting a holistic approach to fitness, and what better way to inspire individuals than through the magnetic world of cricket. Together with CSK, we look forward to bringing fans innovative and stylish merchandise that reflects their passion for both fitness and cricket.”
Fans can grab a piece of this one-of-a-kind partnership by visiting both firms’ websites or purchasing it from renowned marketplaces. With various drops in play, CSK fans have a lot to be excited about this season.
Before this deal, the Yellow Army also developed partnerships with Equitas SFB, Etihad Airways and a few more.
The Rutuaj Gaikwad-led unit has been doing quite well in the tournament, winning four of six games. The side will next take on Lucknow Super Giants (LSG) on April 19 at the Bharat Ratna Shri Atal Bihari Vajpayee Ekana Cricket Stadium in Lucknow.