The leading insurance company, MAPFRE has signed a sponsorship agreement with the continental South American football governing body, CONMEBOL.
The deal grants MAPFRE the official sponsor status for the Copa Libertadores, the most esteemed football club competition in the region.
The agreement, which commences in May 2024 and extends until December 2026, grants the insurance company significant brand exposure opportunities. The company will activate and promote its brand during all matches across participating South American countries.
Antonio Huertas, President of MAPFRE, said, “At MAPFRE, we work to take care of what matters to our millions of customers, and in Latin America there are few things that matter more than football, a sport that promotes values such as effort, teamwork, equality, inclusion, self-improvement. or respect. That is why we have decided to take this step of sponsoring the CONMEBOL club competition to help promote sport in a continent united by a passion. We want to be at the side of the fans, offer them valuable and unique experiences, and build an emotional connection with the audience in the long term.
Alejandro Domínguez, President of CONMEBOL, commented, “We are very proud to sign this agreement with MAPFRE as Sponsor of the CONMEBOL Libertadores, the most prestigious tournament in South America. At CONMEBOL we want each competition to connect with the fan, increasing their passion and creating unique moments and experiences.”
MAPFRE is a leading multinational insurance company based in Spain. It boasts the title of the largest non-life insurance company in Latin America and the leading insurance company in Spain itself. Founded in 1933, MAPFRE offers a variety of insurance products and even has a philanthropic foundation dedicated to social progress.