The Indian Premier League (IPL) team, Lucknow Super Giants (LSG) had a decent start to their season with three victories in five games. The KL Rahul-led side has currently acquired the second spot in the standings with six points.
The Lucknow-based outfit won a high-scoring nail-biter thriller against Royal Challengers Bangalore (RCB) last Monday. Following the terrific win, the side faced Punjab Kings (PBKS) over the weekend and lost in the final over.
Before the start of the campaign, the unit from the City of Nawabs worked tremendously well in bagging multiple renowned brands as commercial partners.
Let’s have a look at the sponsorship portfolio of Lucknow Super Giants:
Official Title Partner: My11Circle
Owned by Games24x7 Pvt.Ltd, My11Circle is an online fantasy game platform where users can apply their analytical skills and cricket aptitude by selecting a team for a match and can win exciting prizes. The branding of the company is visible on the front of the jersey.
Principal Sponsors: Reliance Jio, Too Yumm, Greenply, Hero Vida, and Shyam Steel
Reliance Jio, one of the leading Indian telecommunication brands, was first founded in 2007. The telecom brand provides 4G and 5G services, to amplify mobile network connectivity all over the country. The logo of the company is visible on the leading sleeve of the jersey.
Coming from the house of RPSG Group, Too Yumm is an Indian low-calorie snack company that manufactures healthy snacks, which people can eat without worrying about their health and fitness. The logo of the entity is placed on the non-leading sleeve of the jersey.
The leading Indian interior infrastructure company, Greenply produces products such as plywood, blackboard, decorative laminates, veneers, laminate floorings, and medium-density fiberboards. The entity’s logo is placed on the right upper chest of the jersey.
Vida, coming from the house of Hero MotoCorp’s two-wheeler brand, develops a wide range of electrical two-wheelers. The parent company has steered to different continents such as Asia, Africa, Central America, and South America.
Founded in 1953, Shyam Steel Group, an Indian steel manufacturing company, produces TMT Rebar, Billets, and Sponge Iron. The branding is placed on the back of the jersey.
Associate Sponsors: Prayag and Somany Ceramics
Prayag was founded in 1986 and is currently headquartered in New Delhi. The company produces a wide range of sanitary items such as showers, kitchen sinks, taps, and faucets. The logo of the company is cemented on the leading side of the trouser.
Came into existence in 1969, Somany Ceramics is a leading Indian ceramic sector that operates in different countries such as Russia, the United Kingdom, Africa, and the Middle East. The company produces a wide range of products that also includes ceramic wall and floor tiles, polished vitrified tiles, digital tiles, and bath fittings.
Official Partners: FanCraze, Alcis Sports, Royal Challenge, Kingfisher Premium, Dr Vaidya’s, Campa Cola, Macmerise and Astral Adhesive
Fancraze is a premium cricket NFT platform where users can collect, use, play, and interact with sports through NFTs.
Serving as the official merchandise partner, Alcis Sports is a premium sports apparel company, coming from the production house of Paragon Apparels Pvt. Ltd. The sports apparel is suited for every sport from football to racquet games.
Currently headquartered in Bengaluru, Karnataka, and owned by United Spirits Ltd (USL), Royal Challenge is a premium packaged drinking water company that helps people to quench their thirst and re-energize their bodies.
Kingfisher Premium Mineral Water is based in Bengaluru, Karnataka, and is owned by the United Breweries Group, which provides packaged drinking water that helps people to nullify their thirst.
Onboarded as the official super health partner, Dr. Vaidya’s is a renowned name that focuses on holistic healthcare and well-being in India. Presently, the company has more than 100-FDA approved Ayurvedic patent medicine formulations.
Named the official pouring partner, Campa Cola, an Indian soft drink entity was first founded in 1977. The soft drink company comes under the house of Reliance Retail.
Macmerise is an Indian online e-commerce platform, where customers can buy gadget accessories such as phone cases, phone covers, laptop skins, and many more.
Astral Adhesive (Bondtite) is a high-strength two-component, transparent epoxy adhesive which can be used as an adhesive for a wide range of materials. The company’s logo is visible on the non-leading sleeve of the jersey.
Exclusive Radio Partner: Radio City 91.1 FM
Radio City 91.1 FM, India’s first private network, broadcasts on 91.1 MHz from cities such as Mumbai, Bengaluru, Lucknow, Jaipur, and New Delhi. The radio network was founded on July 3, 2001.
Official Ticketing Partner: Paytm Insider
Paytm Insider, a functional part of the fintech company, Paytm, helps people to book and buy tickets for movies, events, and matches.
Other Sponsors: The Souled Store and Spencer’s Retail
The Souled Store is an Indian online clothing designing platform where people can buy customized fashion apparel and merchandise.
Spencer’s Retail, a part of the RP Sanjiv Goenka Group, is a multi-format retailer providing a wide range of quality products across categories such as food, personal care, fashion, home essentials, and electrical appliances.