The Indian Premier League (IPL) team, Lucknow Super Giants (LSG) have struck a partnership extension with the renowned digital services company, Jio.
In this development, the Indian telecommunications company will prolong to be the principal sponsor for LSG for yet another season. In addition, Jio’s branding will continue to be seen on the leading sleeve of the Lucknow-based team’s jersey.
The team, which made its IPL debut in 2022, used its social media handles to announce this esteemed extension.
Jio, a subsidiary of Reliance Industries, was founded in 2007 in Ahmedabad and is currently headquartered in Navi Mumbai, Maharashtra. The telecom company helms an LTE network with coverage throughout all 22 telecom circles. In one of the latest developments for the company, Jio has started providing 5G services across 50 cities throughout India. Jio has rich experience in partnering with IPL teams as the company had a sponsorship pact with all 10 teams in the previous edition.
Prior to this development, LSG also landed an association with the Indian radio FM network, Radio City 91.1 FM.
The KL Rahul-led team will kick-off its 2023 campaign on Saturday, April 1 against Delhi Capitals (DC) in Lucknow. In its inaugural IPL season, LSG finished third on the points table with 18 points after the conclusion of the league stage. The team’s journey in 2022 was ended by Royal Challengers Bangalore (RCB) in a play-off fixture.