The Indian Premier League (IPL)’s six teams have signed a partnership with the online payment and ticket booking portal, Paytm and Paytm Insider. These six teams are Chennai Super Kings (CSK), Sunrisers Hyderabad (SRH), Gujarat Titans (GT), Lucknow Super Giants (LSG), Punjab Kings (PBKS), and Delhi Capitals (DC).
Following the partnership, Paytm and Paytm Insider have been named the official ticketing partner of the six IPL franchises for IPL 2023.
As per the partnership, the fans can not only book and get their tickets on the online platform but can also have their tickets delivered to their doorsteps, purchase them in person at the offline outlets, or get merchandise and tickets from their favourite team’s website with the help of seamless API integrations.
The partnership will also make fans get engaged with their teams by participating in online contests, and checking out the marketing partnerships and special activations that will make the cricket season more exciting.
Varun Khare, Business Head, Paytm Insider, said, “Cricket is a beloved sport around the world, and its popularity has only continued to grow over the years especially with IPL. It is a game that brings people together and creates a sense of community among the fans around the world. As exclusive ticketing partners for a majority of the teams this season, we’ve got our A-team in place to work with each of these franchises to create the best possible flow for consumers to engage with their preferred teams across tickets, merchandise, information & much more. Moreover, we’re also working with these teams to ensure that we can be ever accessible and will complement our online sales efforts with select on ground outlets where fans can purchase their tickets.”
Paytm is an Indian multinational fintech company, that aims to transform India to go for a cashless economy, by providing an impactful digital payment service where people can make their payments online. The online payment portal has enabled a provision for booking tickets for movies, sports, and events in the city through Paytm Insider.
The 2023 edition of IPL is all set to start on March 31 in Ahmedabad, where the defending champions, Gujarat Titans (GT) will be facing the four-time champions, Chennai Super Kings (CSK).