The Indian Premier League (IPL) team, Lucknow Super Giants (LSG) have signed the dotted lines with the company that provides packaged drinking water, Royal Challenge.
Following the brand-new partnership, Royal Challenge has been named the official partner of LSG for IPL 2023.
The Lucknow-based franchise unveiled its new collaboration through its social media platforms.
Owned by United Spirits Ltd (USL), Royal Challenge is a premium packaged drinking water entity that helps people to nullify their thirst and to re-energise and refresh their bodies.
Before this development, LSG added companies such as Radio City 91.1 FM, Reliance Jio, Too Yumm, Alcis Sports, Greenply, and FanCraze to its sponsorship portfolio.
The Super Giants will be looking forward to doing better than the last season to lift their maiden IPL title. They fell short by a couple of steps in the previous edition as they lost to Royal Challengers Bangalore (RCB) in the eliminator round in Kolkata.
LSG will be commencing their campaign against Delhi Capitals (DC) on April 1 at home in Lucknow.