The Indian Premier League (IPL) team, Lucknow Super Giants (LSG) have signed the dotted lines with the cricket NFT platform, FanCraze.
Following the partnership, FanCraze has been named the official partner of LSG for the upcoming IPL 2023.
The Lucknow-based unit announced this brand new affiliation through its social media platforms.
FanCraze is a premium cricket NFT company where fans can collect, use, play, and interact with sports through NFTs. The NFT brand has a great history of association with teams and cricket organisations – Lancashire Cricket, Middlesex, Somerset, Glamorgan, Sussex, Derbyshire, Durham, Gloucestershire, Kent, Northamptonshire, Nottinghamshire, and Worcestershire.
Other than these county teams, the NFT platform also signed an association with the International Cricket Council (ICC), IPL teams such as Chennai Super Kings (CSK), Delhi Capitals (DC), Rajasthan Royals (RR), and the cricket board- Cricket West Indies (CWI). FanCraze has also signed the dotted lines with the South African T20 league, SA20, and its teams – Joburg Super Kings and Paarl Royals, along with cricketers such as Shikhar Dhawan, Rohit Sharma, Ravichandran Ashwin, Jasprit Bumrah and many more.
Earlier, LSG also secured sponsorship deals with Radio City 91.1 FM, Reliance Jio, Too Yumm, Alcis Sports, and Greenply.
The Super Giants will be starting their 2023 campaign against Delhi Capitals (DC) on March 1 in Lucknow.