The Indian Premier League (IPL) teams, Lucknow Super Giants (LSG), and Sunrisers Hyderabad (SRH) have signed a partnership with the Indian soft drink brand, Campa Cola.
Following the partnership, Campa Cola has been named the official pouring partner of LSG and SRH for IPL 2023.
Both franchises revealed their brand-new association through their respective Instagram platforms.
Previously, Punjab Kings (PBKS) also signed an alliance with the soft drink entity.
A market leader in the 1970s and 1980s in most parts of India, Campa is an Indian soft drink company that was founded in 1977. The soft drink company now comes under the umbrella of Reliance Retail.
Both the Lucknow and Hyderabad-based outfits had a good outing on the commercial turf. LSG added companies such as Prayag, Radio City 91.1 FM, Reliance Jio, Alcis, Greenply, Too Yumm, FanCraze, Shyam Steel, Royal Challenge, Kingfisher Premium Packaged Drinking Water, Hero Vida, and Somany Ceramics to their sponsorship portfolio.
On the other hand, the unit from the City of Nizams partnered with the companies such as FanCraze, TCL, Bira 91, and Wrogn.
The KL Rahul-led side suffered a 12-run defeat against Chennai Super Kings (CSK) last night, whereas the 2016 winners were hit by a big margin defeat of 72 runs against Rajasthan Royals (RR) in Hyderabad last Sunday. Now both the teams will be locking horns against each other in Lucknow on Friday, April 7.Â