The Indian Premier League (IPL) team, Lucknow Super Giants (LSG) have inked a new sponsorship association with one of the leading TMT bar producers in India, Shyam Steel. As part of the deal, the brand will serve as the principal sponsor of the KL Rahul-led side for three years.
The partnership will assist Shyam Steel in expanding its brand and business presence throughout the HSM markets and nationally.
Following the collaboration, the LSG team will wear the Shyam Steel logo on the back of the official match day jersey.
On the other hand, the brand will be granted permission to use player images and the team logo for internal and promotional purposes. The association will be encouraged via print, outdoor, television, digital, and social media platforms throughout the tournament.
Recently, the team also developed partnerships with FanCraze, Radio City 91.1 FM, Reliance Jio, Too Yumm, Alcis Sports, and Greenply.
The Lucknow-based side will commence its 2023 season against Delhi Capitals (DC) on March 1 in Lucknow.