The 13th edition of the quadrennial cricket tournament and possibly one of the most celebrated sporting events in the world, the ICC Men’s Cricket World Cup 2023 has already begun, and there have already been moments registered that will settle in people’s minds for a long time.
The tournament commenced on October 5, and till November 19, 10 teams will compete against each other to be crowned the world champions. The participating teams will take on each other in a round-robin format, after which the top four nations will proceed to the semis, and the winners of those matches will then advance to the finals.
The biggest sports tournament happening currently around the globe is also certain to draw interest from fans and viewers everywhere. Thus, the competition will undoubtedly have many businesses as sponsors, given the amount of eyeballs it will be receiving throughout the competition.
For the ICC Men’s Cricket World Cup 2023, the organizers have kept three groups: Global Partners, Official Partners, and Category Partners.
Moreover, for the global partnership category, each brand has been charged around $8–10 million, reportedly. While, as per sources, organizers are charging $6–8 million and $3–4 million from brands in the official partnership and category partnership brackets, respectively. Let’s take a look at the commercial partners of the ICC Men’s Cricket World Cup 2023:
Global Partners:
MRF Tyres: MRF Tyres, formerly known as Madras Rubber Factory, is an Indian multinational tyre manufacturing corporation and the country’s largest tyre maker. Its headquarters are located in Chennai, Tamil Nadu, India.
Booking.com: Booking.com, regarded as one of the world’s leading travel marketplaces for both reputable companies and entrepreneurs of all kinds, allows properties all over the world to access a worldwide audience and expand their businesses.
IndusInd Bank: Commercial, transactional, and electronic banking products and services are provided by IndusInd Bank, a private financial institution based in India. The bank was first established in April 1994, and Mumbai serves as the company’s present headquarters.
IndusInd Bank is delighted to announce its multi-year association with the International Cricket Council (@ICC) as a Global Partner for the highly awaited ICC Men’s Cricket World Cup 2023 & both ICC Men’s events in 2024#IndusIndBank #GlobalSponsor #SumantKathpalia #AnuragDahiya pic.twitter.com/zBIObVxrje
— IndusInd Bank (@MyIndusIndBank) September 26, 2023
Mastercard: Mastercard is the globe’s second-biggest payment-processing firm. It provides a variety of payment transaction processing and other payment-related services.
Aramco: Aramco is a publicly traded Saudi Arabian oil and gas business based in Dhahran. Saudi Aramco has the globe’s second-most significant proven crude oil reserves, with over 270 billion barrels, in addition to the biggest daily oil production of any oil-producing business.
Emirates: Emirates is the most significant international airline in the world, serving 158 destinations in 85 countries. Emirates runs 269 aircraft and is the biggest operator of the Airbus A380 and Boeing 777 series of aircraft in the world. The airline’s lavish accommodations and unrivalled hospitality have earned it a place among the world’s most recognizable airline brands.
Official Partners:
Bira91: Bira91 is a beer brand that was developed in India. It is refreshingly modern. As one of the most rapidly expanding brands in the world and with a wide selection of award-winning beers, one for every occasion, Bira91 aims to pioneer the shift toward more flavour in beer.
Polycab: Polycab is a significant producer of cables and wires, as well as ancillary items such as uPVC conduits, lugs, and glands, in India. The brand has wires and cables of all kinds for virtually any application.
Thums Up: Thums Up, an Indian multinational cola brand, was introduced in the country in 1977 to take over the Coca-Cola company’s departure. Coca-Cola eventually bought the brand and rebranded it to compete with Pepsi.
Upstox: Upstox is registered with the market authority, the Securities and Exchange Board of India (SEBI). It is a member of all the major Indian exchanges, such as the NSE, BSE, and MCX. It is a secure and easy alternative for all of the user’s stock market trading needs.
Nissan: Nissan Motor Co. Ltd., often known simply as Nissan, is a global Japanese automaker with headquarters in Yokohama, Kanagawa Prefecture, Japan.
Nium: Nium is the worldwide infrastructure for on-demand money movement and the quickest way to transmit money internationally. It provides access to worldwide payment and card-issuing services to banks, payment providers, and enterprises of all sizes. Its modular platform enables frictionless commerce, assisting companies worldwide in paying and receiving payments through services such as payouts, pay-ins, card issuance, and banking-as-a-service.
OPPO: OPPO is a Chinese consumer electronics firm located in Dongguan, Guangdong, that was founded in 2004. Smartphones, smart gadgets, audio devices, power banks, and other electronic items are among its key product categories.
DP World: DP World is an Emirati global logistics firm headquartered in Dubai, UAE. It is a freight transportation company that specializes in port terminal operations, marine services, and free trade zones.
Category Partners:
Seagram’s Royal Stag: The firm was founded in 1995 as a union of Indian grain spirits and foreign Scotch malts, and it was among the earliest brands in India to employ no artificial flavours or recycled bottles, giving an international-grade blend to satisfy customers.
Dream11: Founded in 2008, Dream11 is an Indian sports fantasy platform currently headquartered in Mumbai. On the portal, individuals can vie for thrilling rewards while playing fantasy cricket, hockey, kabaddi, and many more sports.
Jacob’s Creek: Jacob’s Creek is a high-end Australian winery headquartered in the Barossa Valley. With over 160 years of winemaking history, the Australian company possesses a wealth of knowledge. It has a terrific selection of fresh, delicious Chardonnay wines for all Chardonnay wine fans.
NEAR Foundation: The NEAR Foundation is a nonprofit organization tasked with hiring protocol maintainers, providing financing for ecosystem expansion, and overseeing core governance.
FanCraze: FanCraze is a high-end cricket NFT platform where users can utilize, collect, exchange, and connect with NFTs related to sports.
TYKA: In 2009, TK Sports Private Limited launched the Indian brand, TYKA. The company has mostly worked with cricket teams, however, it is also inclined to collaborate with many other sports organizations as well.