The Indian Premier League (IPL) team, Lucknow Super Giants (LSG) have joined forces with Kingfisher Premium Packaged Drinking Water.
As per the brand-new partnership, the company has been named the official partner of LSG for the upcoming edition of IPL, starting from March 31.
The Lucknow-based unit announced the brand-new affiliation through its social media platforms.
Kingfisher Premium Mineral Water, owned by the United Breweries Group, provides packaged drinking mineral water, which is currently based in Bengaluru, Karnataka.
Earlier, the Lucknow-based franchise added companies such as Radio City 91.1 FM, Reliance Jio, Alcis Sports, Too Yumm, Greenply, FanCraze, Shyam Steel, and Royal Challenge to its sponsorship portfolio.
The Super Giants will start their 2023 season against Delhi Capitals (DC) on April 1 at the Bharat Ratna Shri Atal Bihari Vajpayee Ekana Cricket Stadium in Lucknow.