The Indian Premier League (IPL) team, Lucknow Super Giants (LSG) have signed a new partnership with the Indian radio FM network, Radio City 91.1 FM.
Following the association, Radio City 91.1 FM has been named the exclusive radio partner of LSG for IPL 2023.
The Lucknow-based franchise used its social media platforms to unveil this brand-new collaboration.
Founded on July 3, 2001, Radio City is India’s first private radio network. It broadcasts on 91.1 megahertz from cities such as Mumbai, Bengaluru, Lucknow, Jaipur, and New Delhi. Currently, the radio network is owned by Music Broadcast Limited, which is a subsidiary of Jagran Prakashan Limited.
The KL Rahul-led side made its IPL debut last season and had a satisfactory campaign, but they couldn’t go past the finishing line as the team was defeated by Royal Challengers Bangalore (RCB) in the eliminator match. LSG will look forward to going a couple of steps ahead when they kick-start their campaign in a northern derby encounter against Delhi Capitals (DC) on their home turf in Lucknow on April 1, 2023.