Following the deal, the brand has been named the official partner of LSG for IPL 2023.
Somany Ceramics has been in business since 1969 and has been an undisputed leader in the Indian ceramic sector, besides having operations in Russia, the United Kingdom, Africa, and the Middle East.
It offers a wide variety of products, including ceramic wall and floor tiles, polished vitrified tiles, glazed vitrified tiles, digital tiles, sanitaryware, bath fittings, and tile laying solutions. It is a provider of comprehensive décor solutions.
The goal of Somany Ceramics is to create a platform for innovation where customers may offer suggestions for improvement and commit to new agreements. Additionally, it offers a variety of product lines that are produced using a method that combines the beauty of craftsmanship with the value of design.
Abhishek Somany, Managing Director of Somany Ceramics, said, “We are excited to partner with Lucknow Super Giants for the 16th edition of Indian Premier League. Our slogan for the partnership is ‘Har andaaz mein zameen se jude’ which is a fusion of SOMANY’s rooted values of “Zameen se Jude” and LSG’s “Gazab Andaaz” slogan”. We are excited about the vision that the LSG franchise possesses alongside the leadership they’re backed by.”
Colonel Vinod Bisht, CEO, RPSG Sports, said, “We are delighted to have Somany Ceramics as our official partner for the 2023 edition of the Indian Premier League. The brand’s commitment to quality and innovation resonates with our team’s values, our style of sport and play — plus the millions of fans who look up to us for inspiration. We look forward to working together with SOMANY to create engaging experiences for our fans through personalized campaigns.”
Before this deal, LSG also roped in companies such as Prayag, Radio City 91.1 FM, Reliance Jio, Alcis, Greenply, Too Yumm, FanCraze, Shyam Steel, Royal Challenge, Kingfisher Premium Packaged Drinking Water and Hero Vida to their sponsorship portfolio.