The Indian Premier League (IPL) team, Lucknow Super Giants (LSG) have signed a new partnership with the electric scooter company, Hero Vida.
Following the association, Hero Vida has been named the principal sponsor of LSG for IPL 2023.
The Lucknow-based outfit announced its new collaboration through its social media platforms.
Vida, a part of Hero MotoCorp‘s two-wheeler brand, manufactures a wide range of electrical two-wheelers. The Hero MotoCorp became the world’s largest two-wheeler manufacturer in 2001, and currently, the company has steered to different continents such as Asia, Africa, Central America, and South America.
Earlier, LSG also added companies such as Radio City 91.1 FM, Reliance Jio, Alcis, Greenply, Too Yumm, FanCraze, Shyam Steel, Royal Challenge, and Kingfisher Premium Packaged Drinking Water to their sponsorship portfolio.
The KL Rahul-led side will begin its IPL 2023 campaign against Delhi Capitals (DC) in a northern derby encounter at its home ground in Lucknow on April 1.