The Indian Premier League (IPL) team, Lucknow Super Giants (LSG) have signed a partnership with the sanitary ware products & bathroom accessories manufacturer, Prayag.
Following the partnership, Prayag has been named the associate sponsor of LSG for IPL 2023.
The Lucknow-based unit announced its new association through its social media platforms.
Prayag is a premium Indian sanitary products company that manufactures a wide range of sanitary items such as showers, kitchen sinks, taps, and faucets. The company was founded in 1986 and is currently headquartered in New Delhi. The sanitary-making entity also partnered with Punjab Kings (PBKS), then known as Kings XI Punjab (KXIP) in 2012.
Before this development, LSG also added companies such as Radio City 91.1 FM, Reliance Jio, Alcis, Greenply, Too Yumm, FanCraze, Shyam Steel, Royal Challenge, Kingfisher Premium Packaged Drinking Water, and Hero Vida to its sponsorship portfolio.
The KL Rahul-led side will begin its 2023 season against Delhi Capitals (DC) on Saturday, April 1 in Lucknow.