Mumbai Indians (MI), the five-time Indian Premier League (IPL) champions, have announced a partnership extension with the global leader in the logistics industry, DHL Express India.
In the fourth year of working together, the brand will remain the team’s primary sponsor and authorized logistics service provider
R.S. Subramanian, Senior Vice President South Asia, DHL Express said, “DHL Express is proud to continue the partnership with Mumbai Indians for the fourth year now. Mumbai Indians’ approach aligns well with DHL’s core values of delivering excellence with speed, passion, teamwork, and a can-do attitude. Our partnership with the Mumbai Indians reflects our commitment to being the team behind the team, delivering success on the cricket field and in the business world.”
DHL Express and MI reunified for the Six for a Cause campaign. DHL Express will be sowing six trees for every six hit by the Hardik Pandya-led side in the IPL 2024. DHL Express demonstrates its dedication to the environment by collaborating with its GoGreen NGOs, SankalpTaru Foundation and Sashakt Foundation, on the cause.
Sandeep Juneja, Vice President, Sales and Marketing, DHL Express India, said, “Globally, DHL Express sponsors a wide range of sports, showcasing our ability to connect with audiences and highlighting our commitment as the team behind the teams. In India, we’re excited to engage with fans through a sport that unites the nation – cricket. Being five-time winners with unrivalled popularity and with an eye for excellence, Mumbai Indians perfectly embody DHL’s commitment to delivering success. The extension of our partnership for the fourth year, is a testament to the ‘hat-trick’ we have achieved over the last three years.”
Commenting on the partnership, a Mumbai Indians spokesperson said, “We are thrilled and honoured with our partnership with DHL Express across our teams, underscoring the remarkable growth journey of both entities. This alliance is a testament to our brand’s mutual trust, shared values, and partnership. We are dedicated to harnessing our combined strengths to deliver unparalleled experiences for our fans and stakeholders worldwide.”
DHL Express has expanded its support for the Mumbai Indians family, having already collaborated with MI Cape Town and Mumbai Indians’ Women’s Premier League (WPL) team. This multifaceted engagement demonstrates DHL Express’ dedication to interacting with many parts of the cricketing community to increase brand awareness.
DHL Express’ marketing endeavours will include high-octane campaigns such as ThatsMyGame, Thoda Love Thoda Roast, Ghar se Celebration, and tri-city meet & greets in Ahmedabad, Chennai, and Delhi.
DHL Express is well-known for supporting major sporting events such as the ESL One, MotoGP, Formula E, and Formula 1, and remains committed to sports partnerships that appeal to a varied and enthusiastic audience.
Prior to this deal, MI also collaborated with SOTC Travel Limited, USHA, GK TMT, Alan’s Bugles, Battlegrounds Mobile India (BGMI), Castrol and BP, Goldi Solar, Kaspersky, Skechers, NIC Ice Cream, Astral Pipes, Pokémon, playR, and Sanghvi S3 Group.
The unit has played two games and lost both, placing ninth in the league. The team will next play against Rajasthan Royals (RR) on April 1 at the iconic Wankhede Stadium.