The Saudi Arabian oil and gas giant, Aramco has signed a major four-year partnership agreement with FIFA, the international governing body for football.
The deal has enabled Aramco to be the “major worldwide partner” of FIFA, granting the oil and gas giant exclusive rights within the energy category.
The partnership has helped the petroleum company secure valuable sponsorship rights for upcoming FIFA tournaments, including the highly anticipated FIFA World Cup 2026 scheduled in the United States, Canada, and Mexico, and the FIFA Women’s World Cup 2027. This global reach provides Aramco with a significant platform to promote its brand to a vast international audience.
Beyond brand exposure, FIFA and Aramco committed to leveraging the partnership for positive social and sporting impact. The collaboration aims to develop impactful social initiatives around the world that utilize the unifying power of football. Additionally, Aramco’s expertise in energy technologies could play a role in future FIFA events through collaborative innovation projects. Furthermore, the agreement includes support for the development of grassroots football initiatives globally.
Amin H. Nasser, Aramco President & CEO, said, “Through this partnership with FIFA we aim to contribute to football development and harness the power of sport to make an impact around the globe. It reflects our ambition to enable vibrant communities and extends our backing of sport as a platform for growth. Our existing relationship with the Saudi football team Al-Qadsiah, our support for women’s golf through the Aramco Team Series, and our backing of F1 in Schools each demonstrate the possibilities of such partnerships to create pathways for opportunity, positively impact society and promote development at the grassroots level.”
Gianni Infantino, FIFA President, said, “We are delighted to welcome Aramco to FIFA’s family of global partners. This partnership will assist FIFA to successfully deliver its flagship tournaments over the next four years and, as is the case with all our commercial agreements, enable us to provide enhanced support to our 211 FIFA member associations across the globe. Aramco has a strong track record of supporting world-class events, but also a focus on developing grassroots sport initiatives. We look forward to collaborating with them on a variety of initiatives over the coming years.”
Aramco, owned by the Saudi Arabian government, is the world’s second-biggest company by revenue and holds the title of the largest oil producer. The company’s reach extends beyond oil, as the entity is also a major player in natural gas and chemicals. Aramco is actively involved in sports sponsorships, recently becoming the official energy partner of CONCACAF and renewing its multi-year title sponsorship with the Formula 1 team, Aston Martin Aramco Formula 1 Team.