The single-seater motorsport championship for electric cars, Formula E has announced an extension with the delivery service giant, DHL. Along with this, both brands have also announced a joint commitment to promote e-mobility, smart cities and low-carbon lifestyles.
As part of the deal, DHL will proceed to transport over 415 tonnes of the all-electric motorsport World Championship’s freight – along with all race cars, batteries and charging modules, and media and broadcasting hardware – while assisting Formula E with a customised, multi-modal transport strategy that maximises efficiency and reduces CO2 emissions.
The renewed collaboration will include on and off-track projects that showcase the combined DHL-Formula E pledge to social and environmental responsibility – and illustrate DHL’s position as a logistics industry sustainability pioneer.
As part of the partnership, DHL will have exclusive rights to the DHL & Formula E Together Green Award, which will recognise sustainability protagonists from around the world. In Season 8, a local hero will be recognised at each ABB Formula E race location, while the first-ever award will be open to global nominations from individuals and organisations across the season. The winner of the award will be announced at the end-of-season gala dinner in Seoul.
DHL’s goal is to recognise everyday sustainability heroes as global brands and sustainability ambassadors in order to recognise their potential to migrate mindsets through awareness and to draw attention to the power of positive action, no matter how small, in creating a more sustainable future.
Arjan Sissing, Head of Global Brand Marketing at Deutsche Post DHL Group, said, “Deutsche Post DHL Group will be investing 7 billion euros in clean operations and climate-neutral logistics through to 2030, which includes major investments in its fleet of e-vehicles. This – along with our goal to achieve zero-emission logistics by 2050 – is a major, industry-leading commitment on the part of DHL. But we also recognize that the small incremental developments and steps – the everyday engagement and commitment on the part of individuals and organizations around the globe – are so important to moving the needle. The DHL & Formula E Together Green Award is meant to call attention to these heroes and hopefully amplify the impact they are having.”
Formula E, CEO, Jamie Reigle, commented, “DHL has been an integral partner to Formula E from inception and we are delighted to extend and enhance our collaboration. Transporting the freight is a fundamental aspect of the running of Formula E and DHL continues to do so with a passion for driving forward new sustainable measures which have relevance throughout the logistics industry.
“The new DHL & Formula E Together Green Award will elevate our partnership to a new level by providing a renewed platform to showcase sustainable initiatives at every race weekend. We look forward to working with DHL to set the standard in sustainable logistics for sport and inspire fans around the world to take action to fight climate change.”