Mumbai Indians (MI), the five-time Indian Premier League (IPL) champions, have announced a new partnership with SOTC Travel Limited, India’s leading travel agency.
As per the pact, SOTC Travel Limited, a subsidiary of Fairfax Financial Holdings Group, has been named the official partner of the Mumbai-based franchise.
Daniel D’souza, President and Country Head – Holidays, SOTC Travel, said, “At SOTC, we take immense pride in being an Indian-grown brand, born of Indian entrepreneurship. To celebrate our rich heritage of 75 years, we have partnered with Mumbai Indians – one of the most popular teams among the T20 franchise. Cricket and travel are an emotion in India and this iconic partnership is a winning combination of Cricket & Travel Adventures. Our exciting campaign aims to introduce new destinations and experiences to Indians across segments, blending the thrill of cricket with the adventure of travel. Together with Mumbai Indians, we are proud to champion the spirit of India, uniting hearts and inspiring dreams.”
Established in 1949, SOTC is a leader in various travel segments, including escorted group tours, customized holidays, and incentive travel. Over the past 70 years, the company has escorted millions of travellers on adventures around the world.
This partnership adds SOTC to MI’s already impressive roster of sponsors, including USHA, GK TMT, Alan’s Bugles, Battlegrounds Mobile India (BGMI), Castrol and BP, Goldi Solar, Kaspersky, Skechers, NIC Ice Cream, Astral Pipes, Pokémon, playR, and Sanghvi S3 Group.
Meanwhile, MI will look to bounce back from their defeat against Gujarat Titans (GT). This marks their 12th consecutive opening match defeat, with their last win coming in 2012. Hardik Pandya and his team will have a chance to redeem themselves when they face Sunrisers Hyderabad (SRH) on Wednesday, March 27 at 7:30 PM IST.