The Indian Premier League (IPL) team, Punjab Kings (PBKS) have amplified their sponsorship portfolio by signing partnerships with Campa Cola and B Natural Juices & Beverages for the ongoing IPL 2023.
Campa Cola has been named the official pouring partner of PBKS. Founded in 1977, Campa Cola is an Indian soft drink company which was a market leader in the 1970s and 1980s in most parts of India. The brand now comes under the banner of Reliance Retail.
On the other side, the fruit beverage drink, B Natural Juices & Beverages has been named the official fruit beverage partner. As per the partnership, the company has already started working with the team and launched a campaign #MatchReadyBNaturalDeNaal, where the entity is helping the team to get match ready with fruits and fibre.
B Natural is an Indian fruit juice and beverage product, coming from the house of ITC. It provides a wide range of juice drinks in different flavours such as litchi, mango, jamun, mixed fruit, and many more.
Speaking on this esteemed partnership, Sanjay Singal, Chief Operating Officer, Dairy & Beverages, Foods Division, ITC Ltd. said, “We are thrilled to be partnering with Punjab Kings, one of the preeminent IPL teams. B Natural has always been focused on providing fruit and fiber to its consumers and we are happy to extend the same goodness to the players of Punjab Kings and help them be match ready.”
He further commented, “The partnership represents a significant milestone for both organizations, and I am confident that it will be an exciting season ahead for the team and the fans.
Satish Menon. CEO of K.P.H. Dream Cricket Pvt. Ltd. said, “We are delighted to have B Natural Juices & Beverages onboard as the official Fruit Beverage Partner for Punjab Kings. Their goal of promoting an active lifestyle in India is something we as a team admire and support. It’s great to find synergies when you come across like-minded brands with a vision that aligns with yours.”
Previously, the franchise from Mohali added playR, BKT Tires, and Paytm Insider, to its sponsorship portfolio.
The Shikhar Dhawan-led side secured a win against Kolkata Knight Riders (KKR) last Saturday and opened its tally by getting two points. They will be facing Rajasthan Royals (RR) on Wednesday, April 5 in Guwahati.