The 2016 champions of the Indian Premier League (IPL), Sunrisers Hyderabad (SRH) have extended their partnership with the Chinese electronics entity, TCL.
Following the partnership, TCL will prolong to be the official partner of SRH for IPL 2023. The association between the two bodies is for the fourth time in a row, and it came into existence for the first time in 2020.
The sponsorship extension has emerged with the brands’ plans to launch its revolutionary series of 4K and QLED TVs
Currently headquartered in Huizhou, Guangdong Province, TCL Electronics produces, designs, and develops television sets, mobile phones, air conditioners, washing machines, and small electronic appliances. In 2010, it was the world’s 25th-largest consumer electronics producer and second-largest television manufacturer by market share by 2019.
Xia Dongyue, CEO, of TCL India, said, “Being a technology-driven brand, we believe cricket and technology share a similar philosophy of connecting people and sharing enhanced experiences. Through this sponsorship, we have kept firm the trustful relationship between TCL and Sunrisers Hyderabad and are certain that SRH will play an integral role in creating an inclusive and exciting event for the viewers.”
He further added, “Hyderabad is a big consumer market for us in India. Considering the popularity of SRH, our sponsorship will allow us to bring state-of-the-art HD and 4K LED TVs to consumers so they don’t miss out on a single shot in the field”.
Talking about the partnership, K Shanmugam, CEO Sunrisers Hyderabad, said, “Cricket has the power to create powerful connections among people and states. We believe that TCL’s innovations in each of its products will build a strong community of the brand’s consumers and SRH’s fans. We look forward to witnessing a world-class and valuable viewing experience for the customers during the forthcoming cricket season.”
The Hyderabad-based unit had a very ordinary outing last season, as it finished eighth on the points table. The team will be looking forward to performing better this season and winning the title for the second time under the leadership of the newly appointed captain, Aiden Markram.
SRH will start their 2023 campaign against the last year’s runners-up, Rajasthan Royals (RR) at home, Rajiv Gandhi International Cricket Stadium in Hyderabad on April 2.