Bira 91 bags multiple sponsorship deals ahead of IPL 2023

During India's largest sporting event, Bira 91 plans to introduce a new and creative way for fan engagement.

The fastest-growing beer brand in India, Bira 91 has announced a new sponsorship agreement with five Indian Premier League (IPL) teams. For the 2023 season, the brand has been named the official partner of Mumbai Indians (MI), Delhi Capitals (DC), Royal Challengers Bangalore (RCB), Kolkata Knight Riders (KKR), and Sunrisers Hyderabad (SRH).

Bira 91 is one of the finest beer brands that’s been developed in India. Being one of the most prominent brands in the world and with a wide selection of award-winning beers, one for every occasion, Bira 91 aims to pioneer the movement towards more flavours in beer.

Bira 91 beer is currently consumed in about 500 towns and cities throughout 15 nations and is produced in five separate Indian breweries.

During India’s largest sporting event, Bira 91 plans to introduce new and creative ways for fan engagement. These alliances develop unique experiences for India’s modern consumers and are a true celebration of the union of beer and cricket.

Via its relationship with the Delhi-based team last year and its affiliation with the International Cricket Council (ICC), Bira 91 has been a long collaborator of cricket. The relationship with cricket has improved sports lovers’ cricket viewing experiences and increased brand awareness, with Bira 91 emerging as the preferred beer for cricket fans in India and worldwide.

The upcoming season of IPL is scheduled to start on March 31 with the defending champions Gujarat Titans (GT) taking on Chennai Super Kings (CSK) in the season opener at Ahmedabad’s Narendra Modi Stadium. 

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