The British motor racing team, McLaren Racing and Logitech G, a leading innovator in gaming peripherals, have announced an extension of their long-standing partnership.
Logitech G continues to serve as the official gaming wheels and pedals partner of the McLaren Formula 1 Team and McLaren Shadow Esports Team.
This extended collaboration builds upon a successful relationship established in 2017. It underscores McLaren’s commitment to bridging the gap between virtual and real-world racing, fostering a more accessible and inclusive racing experience.
The announcement comes on the heels of the McLaren Shadow Esports Team’s dominant performance in the 2022 F1 Esports Series. The gaming peripherals brand played a crucial role in supporting the team’s victory in the Constructors’ and Drivers’ Championships.
Furthermore, the popular Logitech McLaren G Challenge is set to return later in 2024. This sim racing competition offers aspiring esports competitors a chance to test their skills and win unique prizes, including the coveted opportunity to meet McLaren F1 drivers.
Matt Dennington, Co-Chief Commercial Officer, McLaren Racing, said, “Sim racing continues to go from strength to strength, so we’re thrilled to be extending our partnership with Logitech and continue to create a strong experience both for our McLaren Shadow Team and the more than 100,000 competitors who have taken part in the Logitech McLaren G Challenge to date.”
Robin Piispanen, Global Head of Simulation & Console, Logitech G, said, “For years, McLaren has been a key partner in the success of the G Challenge, helping to elevate prizing by supporting our grand prize race experience and sharing the event with millions of racing fans around the world. This collaboration underscores sim racing as a gateway to the sport and helps Logitech G achieve its goal of bringing heart-pounding, competitive simulation experiences to more homes than ever before.”
Logitech G is the gaming branch of the well-known tech company Logitech. The PC gaming hardware manufacturers focus on creating high-performance gear for gamers, including mice, keyboards, headsets, racing wheels, and controllers. The high-performance peripherals brand products are designed with precision and comfort in mind, aiming to give gamers an edge in the competition.
For the 2024 Formula 1 season, McLaren has established collaborations with British American Tobacco (BAT), Hilton, DP World, Dropbox, Workday, Airwallex, OKX, Ecolab, Estrella Galicia 0,0, Optimum Nutrition, New Era, Google, and Alpinestars.
The Papayas will be in action at the Shanghai International Circuit for the Chinese Grand Prix from April 19 – 21. The F1 Sim Racing World Championship resumes on May 7.