The British motor racing team, McLaren Racing has announced a multi-year expanded association with an enterprise cloud application supplier for funds and human resources, Workday.
Following this deal, the brand will continue to remain the official partner of the McLaren F1 Team.
Prior to the Bahrain Grand Prix on March 2, during pre-season testing, McLaren MCL38 drivers Lando Norris and Oscar Piastri will be sporting the Workday logo on their rear wings. Additionally, the McLaren team uniforms for the upcoming season will also carry the Workday logo.
Workday made its branding debut at the Australian Grand Prix on April 2, 2023, following its partnership announcement in March 2023. McLaren will continue to utilise Workday’s financial planning tools, notably Workday Adaptive Planning, as part of the multi-year relationship.
The drive for innovation and efficiency-boosting is shared by both Workday and McLaren. McLaren can make decisions more quickly and intelligently across the company by utilising Workday’s financial planning tools.
Matt Dennington, Executive Director, Partnerships and Accelerator, McLaren Racing, said, “We are delighted to expand our partnership with Workday. Its solutions have hugely supported our adaptability and agility in decision-making as a business, and we are looking forward to continuing this into the future.”
Emma Chalwin, Chief Marketing Officer, Workday, said, “McLaren is a globally recognized racing team and a valued Workday customer. That’s why we’re incredibly proud to team up and grow our partnership. McLaren represents the highest standard of efficiency and planning; a focus Workday also shares. Together, we aim to empower people to adapt and perform – whether on the racetrack or in the workplace.”
Recently, the F1 team has also partnered with Airwallex and also expanded ties with OKX.